{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/silverbackstrategies-com","markdownUrl":"https://haycion.com/advisors/silverbackstrategies-com.md","jsonUrl":"https://haycion.com/advisors/silverbackstrategies-com.json","name":"Silverback Strategies","headline":"Data-driven marketing partner for mid-market brands driving revenue with paid media, SEO, content and measurement.","firmType":"Agency","website":"https://www.silverbackstrategies.com","location":"Leesburg, VA, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:59:47.892Z","extractedAt":"2026-10-15T22:58:38.092Z","dateLine":{"kind":"checked","date":"2026-10-15T22:58:38.092Z"},"about":"Data-driven experimentation and revenue-first measurement define Silverback Strategies’ approach; clients hire them to cut acquisition costs and scale conversions through rigorous testing and attribution, with results such as a LexisNexis engagement that improved cost per conversion 61% and increased conversions 922%.","intro":"Drives measurable customer growth through targeted campaigns and testing, achieving a 300% surge in membership applications for Apple Federal Credit Union and a 69% drop in cost per application.","titlePhrase":"Performance Marketing Agency","publishedPricing":"Free audit for brands spending over $50K/month on media.","agentUrl":"https://nowen.ai/agents/silverbackstrategies-com","contactUrl":"https://haycion.com/advisors/silverbackstrategies-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/silverbackstrategies-com","label":"Apply to Silverback Strategies' partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"facts":[{"label":"Engagement models","value":"Retainer, Project, Outsourced team"},{"label":"Works in","value":"United States"}],"idealClient":{"stages":["Established business","Series B and later"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["An established business or a Series B or later company with 201 to 1,000 people or More than 1,000 people","In financial services, healthcare, higher education, home services, legal services, senior living, retail or insurance","Based in the United States"],"engagement":[{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Outsourced team","definition":"The firm's people run delivery alongside yours."}]},"specialisms":[{"slug":"paid-media","label":"Paid media","hubUrl":"https://haycion.com/advisors/specialism/paid-media"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"}],"services":[{"name":"Paid Media (full-funnel)","description":"Implements cross-channel paid programs to lower cost per conversion and scale conversions, as seen in LexisNexis (61% cost improvement; 922% more conversions)."},{"name":"Paid Search (SEM)","description":"Optimizes search presence and bids to drive measurable sales and branded search lift, supported by a branded search case study tying search to sales."},{"name":"Paid Social","description":"Designs and runs social campaigns that drove a 300% increase in membership applications and a 69% drop in cost per application for Apple Federal Credit Union."},{"name":"Performance Creative","description":"Develops and tests creative and mobile UX to increase leads and clicks, evidenced by 44% more leads in Meta work and 63% higher admissions clicks in higher ed."},{"name":"Search Engine Optimization (SEO)","description":"Boosts organic visibility and branded search to drive measurable revenue outcomes demonstrated in the firm's branded search case study."},{"name":"Content Marketing","description":"Crafts content strategies to expand organic reach and support conversion growth contributing to case study-reported revenue gains."},{"name":"Measurement & Analytics","description":"Sets up analytics and attribution to connect campaigns to revenue and validate outcomes reported across multiple client case studies."},{"name":"Advanced Measurement & Testing (MMM & Incrementality)","description":"Runs incrementality testing and modeling to quantify incremental sales and optimize spend, linking tactics to sales in case work."}],"proofPoints":[{"title":"geographic expansion","url":"https://www.silverbackstrategies.com/case-studies/long-roofing/","metric":"242% increase in revenue and 429% increase in online leads.","client":"Long Roofing","summary":"Achieved a 242% increase in revenue and a 429% increase in online leads."},{"title":"paid media performance","url":"https://www.silverbackstrategies.com/case-studies/lexisnexis/","metric":"61% improvement in Cost Per Conversion and 922% increase in Conversions.","client":"LexisNexis","summary":"Improved Cost Per Conversion by 61% and increased Conversions by 922%."},{"title":"financial services growth","url":"https://www.silverbackstrategies.com/case-studies/armed-forces-mutual/","metric":"117% increase in leads and 100% increase in website traffic.","client":"Armed Forces Mutual","summary":"Generated a 117% increase in leads and a 100% increase in website traffic."},{"title":"TikTok campaign","url":"https://www.silverbackstrategies.com/case-studies/apple-federal-credit-union/","metric":"300% surge in membership applications and a 69% drop in cost per application.","client":"Apple Federal Credit Union","summary":"Delivered a 300% surge in membership applications and a 69% drop in cost per application."},{"title":"Meta, Mastered: specialty insurer","url":"https://www.silverbackstrategies.com/case-studies/meta-mastered-44-more-leads-with-0-more-spend/","metric":"44% more leads with 0% more spend.","summary":"Generated 44% more leads with 0% more spend."},{"title":"UX change","url":"https://www.silverbackstrategies.com/case-studies/clarity-converts-63-admissions-clicks-with-1-mobile-ux-change/","metric":"+63% admissions clicks with 1 mobile UX change.","client":"Johns Hopkins School of Education","summary":"Achieved a 63% increase in admissions clicks with one mobile UX change."}],"industries":[{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"higher-education","label":"Higher Education","hubUrl":"https://haycion.com/advisors/industry/higher-education"},{"slug":"home-services","label":"Home Services","hubUrl":"https://haycion.com/advisors/industry/home-services"},{"slug":"legal-services","label":"Legal Services","hubUrl":"https://haycion.com/advisors/industry/legal-services"},{"slug":"senior-living","label":"Senior Living","hubUrl":"https://haycion.com/advisors/industry/senior-living"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"insurance","label":"Insurance","hubUrl":"https://haycion.com/advisors/industry/insurance"}],"notableClients":["LexisNexis","Apple Federal Credit Union","eCornell","Long Home Products / Long Roofing","Ritz-Carlton Residences","AAFMAA","Ocean Conservancy"],"certifications":["Google Partner","Google Analytics certified"],"faq":[]}