{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/siegelgale-com","markdownUrl":"https://haycion.com/advisors/siegelgale-com.md","jsonUrl":"https://haycion.com/advisors/siegelgale-com.json","name":"Siegel+Gale","headline":"Global brand strategy and design firm helping organizations simplify and humanize their brands.","firmType":"Consultancy","website":"https://www.siegelgale.com","location":"New York, New York, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:56:25.047Z","extractedAt":"2026-10-15T22:55:07.913Z","dateLine":{"kind":"checked","date":"2026-10-15T22:55:07.913Z"},"about":"Known for simplifying complex brand systems through human-centered design, Siegel+Gale is often hired to unify portfolios and drive measurable commercial outcomes, from licensing lifts to campaign reach. Its work for Lenzing delivered a 67% increase in licensing applications and global co-branding campaigns that achieved over 100 million online reach.","intro":"Designs award-winning visual identities and systems; work for the U.S. Army earned the Red Dot Best of the Best 2023.","titlePhrase":"Brand Strategy & Design Consultancy","agentUrl":"https://nowen.ai/agents/siegelgale-com","contactUrl":"https://haycion.com/advisors/siegelgale-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/siegelgale-com","label":"Send Siegel+Gale a request on Boon","sub":"Boon forwards it to Siegel+Gale and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Workshop or training"},{"label":"Founded","value":"1969"},{"label":"Languages","value":"English"},{"label":"Works in","value":"Global, North America, Europe, Asia Pacific, Middle East"}],"idealClient":{"stages":["Enterprise","Established business"],"sizes":["More than 1,000 people","201 to 1,000 people"]},"fit":{"goodFit":["An enterprise or an established business with More than 1,000 people or 201 to 1,000 people","In healthcare, manufacturing + industrial, financial services, technology, professional services, energy or travel + hospitality","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"pr-and-communications","label":"PR and communications","hubUrl":"https://haycion.com/advisors/specialism/pr-and-communications"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"}],"services":[{"name":"Brand strategy & positioning","description":"Align leadership and stakeholders around a simplified positioning that has driven measurable results, including Lenzing's 67% rise in licensing applications."},{"name":"Naming","description":"Develop distinct, human-centered names that fit simplified brand architectures and market positioning."},{"name":"Visual identity & design systems","description":"Design visual systems that secured a Red Dot Best of the Best award for the U.S. Army and supported high Brand Center adoption."},{"name":"Brand architecture & portfolio strategy","description":"Reorganize portfolios and naming conventions to support transactions and growth, as with GlobalFoundries ahead of its $2.6B IPO."},{"name":"Brand activation & launch planning","description":"Plan and execute launches that scale awareness, exemplified by Lenzing's co-branding campaigns reaching 100m+ online and 65m+ social."},{"name":"Digital experience & website architecture","description":"Architect websites and digital experiences to increase site engagement, demonstrated after GlobalFoundries' rebrand."},{"name":"Brand governance, education & implementation","description":"Build governance, training and a Brand Center on Frontify that achieved over 2,800 monthly users during Solventum's rollout."},{"name":"Research & insights (qualitative & quantitative)","description":"Run qualitative and quantitative studies that shift perceptions, for example 57% of consumers said Greene King's new identity made them more favorable toward visiting."}],"proofPoints":[{"title":"Greene King brand test results","url":"https://www.siegelgale.com/case-study/greene-king/","metric":"57% of consumers said the new identity made them more favorable towards visiting a Greene King pub in the future.","client":"Greene King","summary":"57% of consumers said the new identity made them more favorable towards visiting a Greene King pub in the future."},{"title":"U.S. Army – Red Dot Design Award","url":"https://www.siegelgale.com/case-study/u-s-army/","metric":"Red Dot Design Award — Best of the Best 2023.","client":"U.S. Army","summary":"Won the Red Dot Design Award Best of the Best 2023."},{"title":"U.S. Army – Transform Awards","url":"https://www.siegelgale.com/case-study/u-s-army/","metric":"Transform Awards North America — Best Visual Identity from the Public Sector, Gold.","client":"U.S. Army","summary":"Won Transform Awards North America Gold for Best Visual Identity from the Public Sector."},{"title":"Tirlán award","url":"https://www.siegelgale.com/case-study/tirlan/","metric":"Won the Brand Impact Awards Bronze Award for Brand Strategy.","client":"Tirlán","summary":"Won the Brand Impact Awards Bronze Award for Brand Strategy."},{"title":"Shearwater 71% rule","url":"https://www.siegelgale.com/case-study/shearwater/","metric":"A unique 71% rule guarantees the ideal brand proportion in every application.","client":"Shearwater","summary":"A unique 71% rule guarantees the ideal brand proportion in every application."}],"industries":[{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"manufacturing-industrial","label":"Manufacturing + Industrial","hubUrl":"https://haycion.com/advisors/industry/manufacturing-industrial"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"professional-services","label":"Professional Services","hubUrl":"https://haycion.com/advisors/industry/professional-services"},{"slug":"energy","label":"Energy","hubUrl":"https://haycion.com/advisors/industry/energy"},{"slug":"travel-hospitality","label":"Travel + Hospitality","hubUrl":"https://haycion.com/advisors/industry/travel-hospitality"}],"notableClients":["Hewlett Packard Enterprise (HPE)","GlobalFoundries","Novartis","U.S. Army","Solventum","Lenzing","Alshaya","Hudson","Jacobs","Moneyfarm"],"certifications":[],"faq":[]}