{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/roundel-com","markdownUrl":"https://haycion.com/advisors/roundel-com.md","jsonUrl":"https://haycion.com/advisors/roundel-com.json","name":"Roundel","headline":"Helps brands reach Target guests with brand-safe, data-driven retail media across Target properties and premium publishers.","firmType":"Agency","website":"https://roundel.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:15:13.193Z","extractedAt":"2026-09-19T17:55:03.009Z","dateLine":{"kind":"checked","date":"2026-09-19T17:55:03.009Z"},"about":"Built into Target’s media ecosystem, Roundel gives brands direct access to Target guests through brand-safe, data-driven retail media across Target properties and premium publishers. It emphasizes measurement and cross-channel campaign design to tie advertising activity to measurable brand outcomes. Buyers engage Roundel when they need coordinated retail and publisher placements to reach Target shoppers and prefer working with Target’s in-house media capability.","intro":"Runs measurement-driven retail media campaigns that connect ad exposure to retail performance across Target channels and publisher inventory.","titlePhrase":"Retail Media Agency for Brands","agentUrl":"https://nowen.ai/agents/roundel-com","contactUrl":"https://haycion.com/advisors/roundel-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/roundel-com","label":"Apply to Roundel's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"facts":[{"label":"Engagement models","value":"Retainer, Project, Agency of record, Productized service"},{"label":"Works in","value":"Global"}],"idealClient":{"stages":[],"sizes":[]},"fit":{"goodFit":["In consumer brands, retail, consumer packaged goods, Direct-to-Consumer, e-commerce, advertising agencies or marketing services","Based anywhere: they work globally"],"engagement":[{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Agency of record","definition":"The firm owns one function's ongoing work for you."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"paid-media","label":"Paid media","hubUrl":"https://haycion.com/advisors/specialism/paid-media"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"partnerships-and-channels","label":"Partnerships and channels","hubUrl":"https://haycion.com/advisors/specialism/partnerships-and-channels"}],"services":[{"name":"Target Product Ads by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."},{"name":"Display by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."},{"name":"CTV by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."},{"name":"Programmatic by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."},{"name":"Search Ads by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."},{"name":"YouTube Ads by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."},{"name":"Social by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."},{"name":"Influencers by Roundel","description":"Delivers brand-safe, data-driven placements to reach Target guests across Target properties and premium publishers."}],"proofPoints":[],"industries":[{"slug":"consumer-brands","label":"Consumer Brands","hubUrl":"https://haycion.com/advisors/industry/consumer-brands"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"consumer-packaged-goods","label":"Consumer Packaged Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-packaged-goods"},{"slug":"direct-to-consumer","label":"Direct-to-Consumer","hubUrl":"https://haycion.com/advisors/industry/direct-to-consumer"},{"slug":"e-commerce","label":"E-commerce","hubUrl":"https://haycion.com/advisors/industry/e-commerce"},{"slug":"advertising-agencies","label":"Advertising Agencies","hubUrl":"https://haycion.com/advisors/industry/advertising-agencies"},{"slug":"marketing-services","label":"Marketing Services","hubUrl":"https://haycion.com/advisors/industry/marketing-services"}],"notableClients":[],"certifications":[],"faq":[]}