{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/refinelabs-com","markdownUrl":"https://haycion.com/advisors/refinelabs-com.md","jsonUrl":"https://haycion.com/advisors/refinelabs-com.json","name":"Refine Labs","headline":"Helps mid-market and enterprise B2B SaaS companies modernize demand generation to drive pipeline, ROI and profitable growth.","firmType":"Agency","website":"https://www.refinelabs.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:39:03.199Z","extractedAt":"2026-10-02T02:30:21.273Z","dateLine":{"kind":"checked","date":"2026-10-02T02:30:21.273Z"},"about":"Known for tying activity to measurable revenue outcomes, Refine Labs applies a data-driven, test-and-learn approach to find and fix leaky funnels and accelerate qualified pipeline. It is hired to overhaul performance systems; a revamp for Clari produced a 64% lift in win rates and a 67% reduction in advertising cost of acquisition.","intro":"Modernizes demand generation to increase qualified pipeline and ROI; work for NFP delivered a 233% ROI.","titlePhrase":"Demand Generation Agency","publishedPricing":"$35K for a 6–8 week project; $31K/mo starting price for Full-Service Management; $20K/mo starting price for Paid Media & Creative Strategy.","agentUrl":"https://nowen.ai/agents/refinelabs-com","contactUrl":"https://haycion.com/advisors/refinelabs-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/refinelabs-com","label":"Send Refine Labs a request on Boon","sub":"Boon forwards it to Refine Labs and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Productized service"},{"label":"Founded","value":"2019"}],"idealClient":{"stages":["Series B and later","Established business","Enterprise"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A Series B or later company, an established business or an enterprise with 201 to 1,000 people or More than 1,000 people","In B2B SaaS, hospitality, retail, financial services, HR / recruiting or events"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"paid-media","label":"Paid media","hubUrl":"https://haycion.com/advisors/specialism/paid-media"}],"services":[{"name":"Marketing Strategy & Digital Media Assessment","description":"Supply existing strategy documents and media performance data so the team can assess gaps and recommend optimizations."},{"name":"Full-Service Demand Management (retainer)","description":"Provide CRM and lead access, performance targets and ongoing feedback for retained teams to run and optimize demand programs."},{"name":"Paid Media & Creative Strategy (productized service)","description":"Share campaign objectives, budgets, and past creative results to receive a tested paid media and creative playbook."},{"name":"Creative & Content Campaigns","description":"Approve creative briefs, provide subject matter input and enable distribution across owned and paid channels."},{"name":"Change Management & Go-to-Market Implementation","description":"Align internal stakeholders and grant project access so new sales and marketing processes can be implemented."},{"name":"Hybrid Attribution & Measurement Implementation","description":"Provide tracking access, conversion histories and measurement goals so hybrid attribution models and reporting can be implemented."},{"name":"The Vault — Playbooks & Resources (subscription/productized access)","description":"Subscribe and download playbooks, templates and resources to adopt documented tactics and repeatable processes."},{"name":"ROI Calculator & Performance Modeling","description":"Share targets, cost inputs and performance history so ROI scenarios and performance models can be built."}],"proofPoints":[{"title":"sales qualified leads and pipeline lift","url":"https://www.refinelabs.com/success-stories/fourth-hotschedules","metric":"SQLs increased by 44% YoY.","client":"Fourth / Hotschedules","summary":"SQLs increased by 44% year over year."},{"title":"full B2B demand program","url":"https://www.refinelabs.com/success-stories/nfp","metric":"NFP has achieved a 233% ROI.","client":"NFP","summary":"Achieved a 233% ROI."},{"title":"built a demand gen engine","url":"https://www.refinelabs.com/success-stories/loxo","metric":"ARR increased by 45% quarter over quarter.","client":"Loxo","summary":"ARR increased by 45% quarter over quarter."},{"title":"website pipeline velocity and qualified pipeline growth","url":"https://www.refinelabs.com/success-stories/vena","metric":"Website pipeline velocity increased by 745% in the first year.","client":"Vena","summary":"Website pipeline velocity increased by 745% in the first year."},{"title":"GTM revamp and efficiency","url":"https://www.refinelabs.com/success-stories/clari","metric":"Win rates increased by 64%.","client":"Clari","summary":"Win rates increased by 64%."},{"title":"modern demand strategy and pipeline growth","url":"https://www.refinelabs.com/success-stories/splash","metric":"Qualified (HIRO) pipeline increased by 80%.","client":"Splash","summary":"Qualified (HIRO) pipeline increased by 80%."}],"industries":[{"slug":"b2b-saas","label":"B2B SaaS","hubUrl":"https://haycion.com/advisors/industry/b2b-saas"},{"slug":"hospitality","label":"Hospitality","hubUrl":"https://haycion.com/advisors/industry/hospitality"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"hr-recruiting","label":"HR / Recruiting","hubUrl":"https://haycion.com/advisors/industry/hr-recruiting"},{"slug":"events","label":"Events","hubUrl":"https://haycion.com/advisors/industry/events"}],"notableClients":["Clari","Vena Solutions","Loxo","Fourth / HotSchedules","NFP","myCOI","Zappi","Splash","Bonterra","dotCMS"],"certifications":[],"faq":[]}