{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/pkgbranding-com","markdownUrl":"https://haycion.com/advisors/pkgbranding-com.md","jsonUrl":"https://haycion.com/advisors/pkgbranding-com.json","name":"PKG Brand Design","headline":"Brand and packaging design for consumer goods that improve shelf presence and shopper engagement.","firmType":"Agency","website":"https://www.pkgbranding.com","location":"Chicago, IL, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:33:17.710Z","extractedAt":"2026-10-15T22:32:05.588Z","dateLine":{"kind":"checked","date":"2026-10-15T22:32:05.588Z"},"about":"Known for translating packaging and identity into measurable retail impact, PKG Brand Design is hired to reposition CPG ranges for stronger shelf presence and shopper engagement. Their approach pairs packaging-led brand systems with retailer-focused testing; a notable result was renaming and rebranding Expo's 34-SKU dry erase line for home use.","intro":"Improves consumer goods' packaging and identity to boost shelf appeal; State Fair's brand work supports the #1 corn dog in the U.S.","titlePhrase":"Packaging & Brand Design Agency","publishedPricing":"Starter: $5,000 (Package Design for 1 Product — 2 packaging concepts, 2 rounds of revisions; does not include final production art, photography or stock images). Basic: $12,000 (Logo & Package Design for 1 Product — 2 logo concepts, 3 packaging concepts, 2 rounds of revisions, consumer eye tracking","agentUrl":"https://nowen.ai/agents/pkgbranding-com","contactUrl":"https://haycion.com/advisors/pkgbranding-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/pkgbranding-com","label":"Send PKG Brand Design a request on Boon","sub":"Boon forwards it to PKG Brand Design and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project"},{"label":"Founded","value":"2012"},{"label":"Languages","value":"English"},{"label":"Works in","value":"North America, United States, Canada"}],"idealClient":{"stages":["Established business","Seed"],"sizes":["1 to 10 people","11 to 50 people","More than 1,000 people"]},"fit":{"goodFit":["An established business or a seed-stage startup with 1 to 10 people, 11 to 50 people or More than 1,000 people","In consumer packaged goods, food & beverage, home & office, retail or consumer electronics","Based in North America, the United States or Canada"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"}],"services":[{"name":"Brand strategy","description":"Creates positioning, brand architecture and packaging-led go-to-market plans to improve shelf presence, as demonstrated by Perdue and Expo projects."},{"name":"Brand identity and naming","description":"Builds identity systems, taglines and names used across packaging and launch materials, exemplified by uniball Jetstream 101."},{"name":"Packaging design","description":"Designs retail-ready packaging to increase shelf presence and shopper engagement, as applied in Hostess snacks refresh and Chargz work."},{"name":"Consumer research & testing","description":"Runs qualitative surveys and in-store testing to validate concepts and retail performance, used in Chargz development."},{"name":"Structural packaging design","description":"Develops dielines and multi-SKU structural solutions for club-channel and retail systems like Perdue's World Chef."},{"name":"Production artwork & pre-press","description":"Delivers production-ready artwork and pre-press files to support printing and launch execution for clients such as uniball."},{"name":"Photography & art direction","description":"Provides photography direction and composed imagery to support packaging launches and trade materials."},{"name":"Copywriting","description":"Crafts packaging copy, taglines and launch messaging, as done for uniball Jetstream 101."}],"proofPoints":[{"title":"Packaging design statistic (Nielsen)","url":"https://www.pkgbranding.com/services/packaging-design/","metric":"Optimized packaging redesigns generate an average of 5.5% lift in forecasted revenue according to Nielsen.","summary":"Optimized packaging redesigns generated an average 5.5% lift in forecasted revenue according to Nielsen."},{"title":"State Fair case study","url":"https://www.pkgbranding.com/portfolio/state-fair-brand-corn-dogs-refresh/","metric":"The State Fair® Brand is the #1 corn dog in the U.S.","client":"State Fair","summary":"The State Fair Brand is the #1 corn dog in the U.S."},{"title":"Chargz case study","url":"https://www.pkgbranding.com/portfolio/chargz/","client":"Chargz","summary":"Produced a Chargz case study."},{"title":"World Chef (Perdue) case study","url":"https://www.pkgbranding.com/portfolio/world-chef-perdue-farms/","client":"World Chef (Perdue)","summary":"Produced a World Chef (Perdue) case study."}],"industries":[{"slug":"consumer-packaged-goods","label":"Consumer Packaged Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-packaged-goods"},{"slug":"food-and-beverage","label":"Food & Beverage","hubUrl":"https://haycion.com/advisors/industry/food-and-beverage"},{"slug":"home-and-office","label":"Home & Office","hubUrl":"https://haycion.com/advisors/industry/home-and-office"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"consumer-electronics","label":"Consumer Electronics","hubUrl":"https://haycion.com/advisors/industry/consumer-electronics"}],"notableClients":["Perdue Farms","Sara Lee","Newell Rubbermaid","Uniball","Hostess","Expo","Prismacolor","World’s Finest Chocolate"],"certifications":[],"faq":[]}