{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/pentagram-com","markdownUrl":"https://haycion.com/advisors/pentagram-com.md","jsonUrl":"https://haycion.com/advisors/pentagram-com.json","name":"Pentagram","headline":"Global multi-disciplinary design studio creating brand identity, packaging, digital and environmental experiences for organisations.","firmType":"Agency","website":"https://www.pentagram.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:32:36.853Z","extractedAt":"2026-10-15T22:31:32.214Z","dateLine":{"kind":"checked","date":"2026-10-15T22:31:32.214Z"},"about":"Known for large-scale brand identity transformations that establish unified visual systems across products and channels. The studio applies cross-disciplinary design and story-first information work to make complex organisations legible and consistent. Buyers hire it to refresh identities, clarify digital presence, or visualise data, a capability demonstrated by its Reddit identity project that created a unified visual system.","intro":"Creates cohesive brand, product and environmental systems; the Dr. Jart+ packaging look will be rolled out across nine other product lines.","titlePhrase":"Brand Identity and Design Studio","agentUrl":"https://nowen.ai/agents/pentagram-com","contactUrl":"https://haycion.com/advisors/pentagram-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/pentagram-com","label":"Send Pentagram a request on Boon","sub":"Boon forwards it to Pentagram and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project"},{"label":"Team size","value":"21 to 50"},{"label":"Founded","value":"1972"},{"label":"Languages","value":"English"},{"label":"Works in","value":"Global, North America, Europe, United Kingdom, United States, Germany, Austria and Switzerland"}],"idealClient":{"stages":["Any stage"],"sizes":["Any company size"]},"fit":{"goodFit":["A company at any stage, of any size","In arts and culture, public sector, sustainability, consumer brands, education, entertainment, fashion or finance","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"digital-transformation","label":"Digital transformation","hubUrl":"https://haycion.com/advisors/specialism/digital-transformation"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"}],"services":[{"name":"Brand identity and strategy","description":"Creates unified visual systems and positioning that scale across products and channels, as demonstrated in Reddit and Mastercard identity projects."},{"name":"Packaging and product design","description":"Designs unified containers and product identity systems to create cohesive shelf and brand experiences, as implemented for Dr. Jart+."},{"name":"Digital experiences and websites","description":"Builds story-first websites and digital-first identities to present brand and data clearly online, demonstrated by MethaneSAT and Mastercard work."},{"name":"Exhibitions, signage and environmental graphics","description":"Develops identities, motion and environmental graphics to reposition institutions and improve visitor experience, as with the Natural History Museum."},{"name":"Typefaces and verbal identity","description":"Crafts cohesive type systems and verbal frameworks that reflect brand purpose, exemplified by work for Sustainability Solutions Group."},{"name":"Naming and verbal strategy","description":"Aligns naming and verbal frameworks with strategic brand shifts to ensure consistent messaging across touchpoints."},{"name":"Data-driven experiences and information design","description":"Turns complex datasets into clear visual stories and interactive visuals, as demonstrated by MethaneSAT's data visualisations."},{"name":"Industrial and product engineering collaboration","description":"Works with engineering to translate identity into manufacturable products and packaging, shown in container design for Dr. Jart+."}],"proofPoints":[{"title":"Packaging and product design","url":"https://www.pentagram.com/work/dr-jart?setKey=8&exclude-slug=dr-jart","metric":"The new look will be extended through the nine other product lines.","client":"Dr. Jart+","summary":"The new look will be extended through the nine other product lines."},{"title":"Industrial design","url":"https://www.pentagram.com/work/yoto-player-3rd-generation?setKey=8&exclude-slug=yoto-player-3rd-generation","metric":"The 3rd generation player has triple the battery life of the previous player.","client":"Yoto Player 3rd Generation","summary":"The 3rd generation player has triple the battery life of the previous player."},{"title":"Industrial design","url":"https://www.pentagram.com/work/loka-chai-maker?setKey=8&exclude-slug=loka-chai-maker","metric":"The design brews 550ml of chai from a single fill.","client":"Loka Chai Maker","summary":"The design brews 550ml of chai from a single fill."},{"title":"Campaign","url":"https://www.pentagram.com/work/shakespeare-in-the-park-2018?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2018","metric":"This campaign was Pentagram's 24th since 1994.","client":"Shakespeare in the Park 2018","summary":"This campaign was Pentagram's 24th since 1994."},{"title":"Award object","url":"https://www.pentagram.com/work/peter-f-collier-award-for-ethics-in-journalism?setKey=8&exclude-slug=peter-f-collier-award-for-ethics-in-journalism","metric":"A total of three awards were presented at the 2025 inaugural ceremony.","client":"Peter F. Collier Award for Ethics in Journalism","summary":"A total of three awards were presented at the 2025 inaugural ceremony."},{"title":"firm structure","url":"https://www.pentagram.com/about","metric":"The studio is led by 23 partners.","client":"About Pentagram","summary":"The studio is led by 23 partners."}],"industries":[{"slug":"arts-and-culture","label":"Arts and Culture","hubUrl":"https://haycion.com/advisors/industry/arts-and-culture"},{"slug":"public-sector","label":"Public Sector","hubUrl":"https://haycion.com/advisors/industry/public-sector"},{"slug":"sustainability","label":"Sustainability","hubUrl":"https://haycion.com/advisors/industry/sustainability"},{"slug":"consumer-brands","label":"Consumer Brands","hubUrl":"https://haycion.com/advisors/industry/consumer-brands"},{"slug":"education","label":"Education","hubUrl":"https://haycion.com/advisors/industry/education"},{"slug":"entertainment","label":"Entertainment","hubUrl":"https://haycion.com/advisors/industry/entertainment"},{"slug":"fashion","label":"Fashion","hubUrl":"https://haycion.com/advisors/industry/fashion"},{"slug":"finance","label":"Finance","hubUrl":"https://haycion.com/advisors/industry/finance"}],"notableClients":["Reddit","Mastercard","Pfizer","Fisher-Price","Westinghouse","Natural History Museum","MethaneSAT / Environmental Defense Fund","Dr. Jart+","Keel Labs"],"certifications":[],"faq":[]}