{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/nngroup-com","markdownUrl":"https://haycion.com/advisors/nngroup-com.md","jsonUrl":"https://haycion.com/advisors/nngroup-com.json","name":"Nielsen Norman Group","headline":"Global UX research, training, and consulting firm helping organizations improve user experiences","firmType":"Consultancy","website":"https://www.nngroup.com","location":"Dover, DE, USA","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T15:53:49.931Z","extractedAt":"2026-09-19T17:34:10.342Z","dateLine":{"kind":"checked","date":"2026-09-19T17:34:10.342Z"},"about":"Known for a rigorous, evidence-driven approach to usability, Nielsen Norman Group converts user observation into prioritized design changes and repeatable practices. It is engaged when teams need to diagnose persistent interface friction, justify design decisions with empirical data, or institutionalize UX know-how across product groups. Its methods emphasize actionable findings that teams can apply immediately to improve user outcomes.","intro":"Helps organizations turn empirical UX research into prioritized, actionable design changes that reduce interface friction.","titlePhrase":"UX Research and Training Consultancy","agentUrl":"https://nowen.ai/agents/nngroup-com","contactUrl":"https://haycion.com/advisors/nngroup-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/nngroup-com","label":"Send Nielsen Norman Group a request on Boon","sub":"Boon forwards it to Nielsen Norman Group and invites them to reply."},"facts":[{"label":"Engagement models","value":"Workshop or training, Project, Productized service"},{"label":"Works in","value":"Global, United States"}],"idealClient":{"stages":[],"sizes":[]},"fit":{"goodFit":["Based anywhere: they work globally"],"engagement":[{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"people-and-talent","label":"People and talent","hubUrl":"https://haycion.com/advisors/specialism/people-and-talent"}],"services":[{"name":"Live Online Courses","description":"Client enrolls participants in scheduled instructor-led online sessions to learn evidence-based UX techniques and practices."},{"name":"Self-Paced Courses","description":"Client provides team members on-demand access to course materials for independent study of UX principles and methods."},{"name":"UX Certification","description":"Client registers staff in a structured program that culminates in a formal credential issued by the firm."},{"name":"Private Team Training","description":"Client arranges a focused, on-site or private curriculum tailored to their team's skills and goals."},{"name":"UX Consulting Services","description":"Client engages the firm to evaluate interfaces and operationalize user-centered recommendations based on empirical methods."},{"name":"UX Maturity Assessments","description":"Client commissions an evaluation of organizational UX capabilities and gaps to inform a roadmap for capability building."},{"name":"Expert Review","description":"Client submits designs for expert review that pinpoints usability problems and recommends practical fixes."},{"name":"Customized User Research","description":"Client briefs specific user groups and research goals and receives tailored studies, findings, and actionable recommendations."}],"proofPoints":[],"industries":[],"notableClients":[],"certifications":[],"faq":[]}