{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/mythology-com","markdownUrl":"https://haycion.com/advisors/mythology-com.md","jsonUrl":"https://haycion.com/advisors/mythology-com.json","name":"Mythology","headline":"Independent NYC creative agency that helps brands disrupt categories with strategic branding, advertising and retail design.","firmType":"Agency","website":"https://www.mythology.com","location":"New York, New York","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T15:50:40.057Z","extractedAt":"2026-10-02T01:59:09.711Z","dateLine":{"kind":"checked","date":"2026-10-02T01:59:09.711Z"},"about":"Known for category-disrupting creative that earns national attention, Mythology is hired to reposition brands and stage culturally resonant campaigns. Its \"Hot Santa\" stunt drew New York Times coverage, while other projects have been highlighted by Ad Age and Fast Company, demonstrating the agency's ability to secure earned media and raise brand visibility in crowded markets.","intro":"Creates branding, advertising and retail campaigns that drive cultural attention and earned coverage, including New York Times placement for a recent campaign.","titlePhrase":"Brand, Advertising & Retail Agency","agentUrl":"https://nowen.ai/agents/mythology-com","contactUrl":"https://haycion.com/advisors/mythology-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/mythology-com","label":"Send Mythology a request on Boon","sub":"Boon forwards it to Mythology and invites them to reply."},"facts":[{"label":"Team size","value":"6 to 20"},{"label":"Works in","value":"United States"}],"idealClient":{"stages":["Seed","Established business"],"sizes":[]},"fit":{"goodFit":["A seed-stage startup or an established business","In consumer goods, retail, beauty, entertainment, technology, hospitality, fashion or food & beverage","Based in the United States"],"engagement":[]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"}],"services":[{"name":"Brand strategy & positioning","description":"A strategic positioning plan that clarifies brand purpose and aims to disrupt category conventions."},{"name":"Brand identity & design","description":"A visual and verbal identity system that expresses the brand's distinctiveness across touchpoints."},{"name":"Naming & packaging design","description":"A name and packaging concept tailored to stand out in shelf and digital environments."},{"name":"Advertising & campaign development","description":"Integrated campaign concepts and execution designed to generate cultural impact and earned media."},{"name":"Digital, social & content production","description":"Digital and social creative assets plus content production for online platforms."},{"name":"Retail experience & store design","description":"In-store design and retail environments that translate brand strategy into physical spaces."},{"name":"Experiential and activations","description":"Live activations and experiential programs intended to create memorable brand moments and publicity."}],"proofPoints":[{"title":"Did the World Need a Hot Santa? It Got One Anyway.","url":"https://www.mythology.com/news","metric":"Featured on firm's News page linking to New York Times coverage of a campaign","summary":"Featured on the firm's News page with New York Times coverage of a campaign."},{"title":"Fitness queen Jane Fonda returns to promote Supernatural workouts on Meta Quest","url":"https://www.mythology.com/news","metric":"Highlighted on firm's News page with Ad Age coverage of a campaign","summary":"Highlighted on the firm's News page with Ad Age coverage of a campaign."},{"title":"This gas station of the future shows how CO2 could power land, air, sea, and space travel","url":"https://www.mythology.com/news","metric":"Listed on firm's News page referencing Fast Company coverage","summary":"Listed on the firm's News page referencing Fast Company coverage of the project."}],"industries":[{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"beauty","label":"Beauty","hubUrl":"https://haycion.com/advisors/industry/beauty"},{"slug":"entertainment","label":"Entertainment","hubUrl":"https://haycion.com/advisors/industry/entertainment"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"hospitality","label":"Hospitality","hubUrl":"https://haycion.com/advisors/industry/hospitality"},{"slug":"fashion","label":"Fashion","hubUrl":"https://haycion.com/advisors/industry/fashion"},{"slug":"food-and-beverage","label":"Food & Beverage","hubUrl":"https://haycion.com/advisors/industry/food-and-beverage"}],"notableClients":["A24","Allbirds","Away","Casper","Cat Person","The Coca-Cola Company","DICK'S Sporting Goods","Etsy","Flamingo","Google"],"certifications":[],"faq":[]}