{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/mslgroup-com","markdownUrl":"https://haycion.com/advisors/mslgroup-com.md","jsonUrl":"https://haycion.com/advisors/mslgroup-com.json","name":"MSL Group","headline":"Global public relations firm helping brands and leaders build influence and deliver meaningful impact.","firmType":"Agency","website":"https://www.mslgroup.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T15:50:12.876Z","extractedAt":"2026-09-19T17:30:17.774Z","dateLine":{"kind":"checked","date":"2026-09-19T17:30:17.774Z"},"about":"Integrated, narrative-led influence across markets is the firm’s distinguishing strength. MSL Group is hired to translate complex organisational priorities into coherent leadership narratives that drive stakeholder attention and steady reputational momentum. The agency focuses on executive visibility and purpose-driven positioning, helping clients convert strategic aims into consistent public-facing stories without relying on a single channel.","intro":"Shapes leadership narratives and sustained stakeholder attention through strategic storytelling and coordinated communications.","titlePhrase":"Global PR and Communications Agency","agentUrl":"https://nowen.ai/agents/mslgroup-com","contactUrl":"https://haycion.com/advisors/mslgroup-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/mslgroup-com","label":"Send MSL Group a request on Boon","sub":"Boon forwards it to MSL Group and invites them to reply."},"facts":[{"label":"Engagement models","value":"Retainer, Project, Agency of record, Outsourced team, Workshop or training"},{"label":"Team size","value":"More than 200"},{"label":"Works in","value":"Global"}],"idealClient":{"stages":["Any stage"],"sizes":["Any company size"]},"fit":{"goodFit":["A company at any stage, of any size","In technology, enterprise software, consumer goods, retail, public sector, government relations or nonprofit","Based anywhere: they work globally"],"engagement":[{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Agency of record","definition":"The firm owns one function's ongoing work for you."},{"label":"Outsourced team","definition":"The firm's people run delivery alongside yours."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"pr-and-communications","label":"PR and communications","hubUrl":"https://haycion.com/advisors/specialism/pr-and-communications"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"}],"services":[{"name":"Public relations","description":"Manages media engagement and reputation activities using client-approved messaging to secure stakeholder attention."},{"name":"Strategic communications","description":"Builds messaging frameworks and communication plans aligned to the client's strategic priorities and external objectives."},{"name":"Storytelling & content","description":"Produces narrative-driven content and bylined thought pieces that communicate the client's leadership perspective."},{"name":"Creative services","description":"Develops visual concepts, campaign assets and design work aligned to the client's brand briefs and campaign goals."},{"name":"Brand building & positioning","description":"Creates positioning and messaging that reflect the client's purpose and market aims to guide communications."},{"name":"Global network & local presence","description":"Orchestrates cross-market programs and local execution through the firm's global network to deliver consistent client campaigns."}],"proofPoints":[],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"enterprise-software","label":"Enterprise Software","hubUrl":"https://haycion.com/advisors/industry/enterprise-software"},{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"public-sector","label":"Public Sector","hubUrl":"https://haycion.com/advisors/industry/public-sector"},{"slug":"government-relations","label":"Government Relations","hubUrl":"https://haycion.com/advisors/industry/government-relations"},{"slug":"nonprofit","label":"Nonprofit","hubUrl":"https://haycion.com/advisors/industry/nonprofit"}],"notableClients":[],"certifications":[],"faq":[]}