{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/mintel-com","markdownUrl":"https://haycion.com/advisors/mintel-com.md","jsonUrl":"https://haycion.com/advisors/mintel-com.json","name":"Mintel Group Ltd.","headline":"Global market intelligence agency helping brands and enterprises make data-driven decisions and forecast trends.","firmType":"Agency","website":"https://www.mintel.com","location":"London, United Kingdom","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T15:48:05.474Z","extractedAt":"2026-09-19T17:28:20.174Z","dateLine":{"kind":"checked","date":"2026-09-19T17:28:20.174Z"},"about":"Known for translating complex market data into clear, actionable recommendations, Mintel is typically engaged when brands face uncertainty about consumer demand, product positioning or competitive moves. The firm prioritizes evidence-based analysis and a pragmatic, decision-focused style, turning large datasets and trend signals into prioritized options stakeholders can act on quickly.","intro":"Turns market evidence into concise options to help teams decide on product and marketing priorities.","titlePhrase":"Market Intelligence Agency","agentUrl":"https://nowen.ai/agents/mintel-com","contactUrl":"https://haycion.com/advisors/mintel-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/mintel-com","label":"Send Mintel Group Ltd. a request on Boon","sub":"Boon forwards it to Mintel Group Ltd. and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Productized service, Outsourced team, Workshop or training"},{"label":"Works in","value":"Global, United Kingdom"}],"idealClient":{"stages":["Seed","Series A","Series B and later","Bootstrapped","Established business","Enterprise"],"sizes":["Any company size"]},"fit":{"goodFit":["A seed-stage startup, a Series A startup, a Series B or later company, a bootstrapped company, an established business or an enterprise, of any size","In financial services","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Productized service","definition":"A fixed package with a set scope and price."},{"label":"Outsourced team","definition":"The firm's people run delivery alongside yours."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"competitive-intelligence","label":"Competitive intelligence","hubUrl":"https://haycion.com/advisors/specialism/competitive-intelligence"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"}],"services":[{"name":"Mintel On-Demand","description":"Client submits specific research questions and receives tailored analysis and direct answers for immediate decision-making."},{"name":"Mintel Consulting","description":"Client engages analysts to shape strategy, prioritize opportunities and refine go-to-market plans."},{"name":"Mintel Integrations","description":"Client ingests Mintel data into internal platforms to power analytics, dashboards and automated workflows."},{"name":"Mintel Reports","description":"Client gets regular and custom reports that synthesize evidence to inform planning and forecasting."},{"name":"Field Services","description":"Client commissions primary data collection and field interviews to validate consumer insights and claims."},{"name":"Mintel Spotlight","description":"Client receives concise briefs that highlight emerging trends and implications for product or brand decisions."},{"name":"Comperemedia","description":"Client obtains competitor media and advertising intelligence to benchmark campaigns and channel activity."}],"proofPoints":[],"industries":[{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"}],"notableClients":[],"certifications":[],"faq":[]}