{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/merkle-com","markdownUrl":"https://haycion.com/advisors/merkle-com.md","jsonUrl":"https://haycion.com/advisors/merkle-com.json","name":"Merkle","headline":"Global data-driven customer experience consultancy helping brands transform engagement, loyalty, and technology at scale.","firmType":"Agency","website":"https://www.merkle.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:08:06.715Z","extractedAt":"2026-10-15T22:07:11.120Z","dateLine":{"kind":"checked","date":"2026-10-15T22:07:11.120Z"},"about":"Known for pairing strategic thinking with engineering-scale delivery, Merkle is engaged to simplify fragmented technology landscapes and scale enterprise customer initiatives. The firm prioritizes consolidating stacks and measurable outcomes rather than piecemeal work. Proof includes consolidating tech and reducing operating costs for Six Flags and delivering initiatives that support more than 300 million active members from Merkle-delivered programs.","intro":"Helps brands simplify technology and scale customer programs with measurable revenue results; Merkle-developed digital applications have generated over $35B in annual revenue.","titlePhrase":"Customer Experience & Loyalty Agency","agentUrl":"https://nowen.ai/agents/merkle-com","contactUrl":"https://haycion.com/advisors/merkle-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/merkle-com","label":"Become a supplier to Merkle through Boon","sub":"Your AI agent prepares the application."},"facts":[{"label":"Engagement models","value":"Agency of record, Retainer, Project"},{"label":"Team size","value":"More than 200"},{"label":"Founded","value":"1988"},{"label":"Languages","value":"English, 繁體中文, Español, Deutsch"},{"label":"Works in","value":"Global, North America, Europe, Asia Pacific"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["An established business or an enterprise with 201 to 1,000 people or More than 1,000 people","In automotive, B2B, financial services, healthcare, technology, media & entertainment, nonprofit or travel & hospitality","Based anywhere: they work globally"],"engagement":[{"label":"Agency of record","definition":"The firm owns one function's ongoing work for you."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Project","definition":"A defined scope with one outcome."}]},"specialisms":[{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"digital-transformation","label":"Digital transformation","hubUrl":"https://haycion.com/advisors/specialism/digital-transformation"}],"services":[{"name":"Customer experience transformation consulting","description":"Assesses and consolidates fragmented tech stacks while reengineering guest experiences to reduce operating costs, as performed for Six Flags."},{"name":"Loyalty strategy and program implementation","description":"Designs and implements data-driven loyalty frameworks and deployments, demonstrated by Burger King's loyalty program implementation."},{"name":"Customer data & identity engineering","description":"Develops customer data and identity systems to enable scalable personalization, as exemplified by the Denny's personalization engine build."},{"name":"Analytics, measurement & insights","description":"Provides analytics and measurement to track campaign performance and shopper engagement, informing work such as JCPenney's GiftBot."},{"name":"Experience and product design","description":"Designs conversational and product experiences to drive engagement, for example the GiftBot launched to engage holiday shoppers at JCPenney."},{"name":"Platforms & engineering","description":"Engineers and integrates platforms to consolidate stacks and enable large-scale engagement and cost reductions like those at Six Flags."},{"name":"Engagement, messaging & CRM operations","description":"Operates CRM, messaging, and engagement workflows to execute personalized outreach and scale member programs for enterprise brands."},{"name":"AI-enabled experience solutions","description":"Applies AI adoption to enable automated personalization and conversational features across engagement and member initiatives."}],"proofPoints":[{"title":"Global annual revenue via Merkle-developed digital applications","url":"https://www.merkle.com/en/about-us.html","metric":"$35B+ in global annual revenue has been generated through Merkle-developed digital applications.","summary":"$35B+ in global annual revenue has been generated through Merkle-developed digital applications."},{"title":"Value optimized via ecommerce and digital shelf services","url":"https://www.merkle.com/en/about-us.html","metric":"$20B+ is optimized annually through digital shelf and ecommerce business management services.","summary":"$20B+ is optimized annually through digital shelf and ecommerce business management services."},{"title":"Revenue from net-new business models since 2021","url":"https://www.merkle.com/en/about-us.html","metric":"$5B+ in revenue has been created through net-new business models and value streams since 2021.","summary":"$5B+ in revenue has been created through net-new business models and value streams since 2021."},{"title":"Loyalty members across managed programs and platforms","url":"https://www.merkle.com/en/about-us.html","metric":"650M+ loyalty members are supported across Merkle-managed programs and platforms.","summary":"650M+ loyalty members are supported across Merkle-managed programs and platforms."},{"title":"LoyaltyPlus platform scale","url":"https://www.merkle.com/en/capabilities/loyaltyplus.html","metric":"300M+ loyalty members are supported by the LoyaltyPlus platform.","summary":"300M+ loyalty members are supported by the LoyaltyPlus platform."},{"title":"Merkle Arc impact claims","url":"https://www.merkle.com/en/capabilities/merkle-arc.html","metric":"Merkle Arc can lower total costs of ownership by 30%.","summary":"Merkle Arc can lower total costs of ownership by 30%."}],"industries":[{"slug":"automotive","label":"Automotive","hubUrl":"https://haycion.com/advisors/industry/automotive"},{"slug":"b2b","label":"B2B","hubUrl":"https://haycion.com/advisors/industry/b2b"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"media-and-entertainment","label":"Media & Entertainment","hubUrl":"https://haycion.com/advisors/industry/media-and-entertainment"},{"slug":"nonprofit","label":"Nonprofit","hubUrl":"https://haycion.com/advisors/industry/nonprofit"},{"slug":"travel-and-hospitality","label":"Travel & Hospitality","hubUrl":"https://haycion.com/advisors/industry/travel-and-hospitality"}],"notableClients":["Six Flags","Denny's","Burger King","JCPenney","Volvo Trucks","Under Armour","Swisscard","Siemens"],"certifications":[],"faq":[]}