{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/mcculloughgroup-net","markdownUrl":"https://haycion.com/advisors/mcculloughgroup-net.md","jsonUrl":"https://haycion.com/advisors/mcculloughgroup-net.json","name":"The McCullough Group","headline":"Fractional CRO and go-to-market consulting for small- to mid-size B2B software and technology firms.","firmType":"Fractional executive","website":"https://mcculloughgroup.net","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T16:40:51.158Z","extractedAt":"2026-09-19T17:24:45.489Z","dateLine":{"kind":"checked","date":"2026-09-19T17:24:45.489Z"},"about":"Turning vague growth plans into disciplined, measurable revenue programs, The McCullough Group favors an operations-first, metrics-driven approach that fixes underlying revenue friction rather than layering tactics. Buyers hire the firm to diagnose failing pipelines, align teams and install sustainable processes, with an emphasis on practical fixes and coaching that drive repeatable outcomes.","intro":"Provides interim revenue leadership and practical coaching to rescue underperforming growth engines and make revenue performance measurable.","titlePhrase":"Fractional CRO for B2B Software","agentUrl":"https://nowen.ai/agents/mcculloughgroup-net","contactUrl":"https://haycion.com/advisors/mcculloughgroup-net/contact","boonFrontDoor":{"url":"https://boon.ai/agents/mcculloughgroup-net","label":"Send The McCullough Group a request on Boon","sub":"Boon forwards it to The McCullough Group and invites them to reply."},"facts":[{"label":"Engagement models","value":"Fractional executive, Project, Coaching, Workshop or training"}],"idealClient":{"stages":[],"sizes":["11 to 50 people","51 to 200 people"]},"fit":{"goodFit":["A company with 11 to 50 people or 51 to 200 people","In B2B SaaS or technology"],"engagement":[{"label":"Fractional executive","definition":"A senior leader works part-time inside your team."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Coaching","definition":"One-to-one sessions that build a leader's skills."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"sales-leadership","label":"Sales leadership","hubUrl":"https://haycion.com/advisors/specialism/sales-leadership"},{"slug":"revenue-operations","label":"Revenue operations","hubUrl":"https://haycion.com/advisors/specialism/revenue-operations"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"people-and-talent","label":"People and talent","hubUrl":"https://haycion.com/advisors/specialism/people-and-talent"}],"services":[{"name":"Fractional CRO Services","description":"Provide interim senior revenue leadership to run client revenue operations, set priorities and steer go-to-market execution."},{"name":"Compensation Plan Audit","description":"Review client incentive structures and pay plans to assess alignment with desired revenue outcomes and sales behavior."},{"name":"Go-to-Market Process Optimization","description":"Map and streamline the client's prospecting, qualification and handoff processes to improve conversion and predictability."},{"name":"Sales and Marketing Alignment","description":"Identify and fix gaps in client messaging, lead routing and metrics so sales and marketing share targets and pipeline ownership."},{"name":"Coaching & Team Development","description":"Deliver coaching and training for client sales and ops teams to build capability and sustain improved performance."}],"proofPoints":[],"industries":[{"slug":"b2b-saas","label":"B2B SaaS","hubUrl":"https://haycion.com/advisors/industry/b2b-saas"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"}],"notableClients":[],"certifications":[],"faq":[]}