{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/martal-ca","markdownUrl":"https://haycion.com/advisors/martal-ca.md","jsonUrl":"https://haycion.com/advisors/martal-ca.json","name":"Martal Group","headline":"Global B2B sales partner delivering AI‑powered outbound lead generation and outsourced sales teams for technology companies","firmType":"Agency","website":"https://martal.ca","location":"Oakville, Ontario, Canada","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:07:45.840Z","extractedAt":"2026-10-15T22:06:23.023Z","dateLine":{"kind":"checked","date":"2026-10-15T22:06:23.023Z"},"about":"Known for scaling prospecting volumes into measurable pipelines, Martal Group is engaged to open new enterprise and US markets for technology vendors using AI-driven outbound outreach and embedded sales teams. Proof includes generating 971 leads (808 MQLs, 84 SQLs, 54 meetings) for a software development company in 15 months and maintaining SOC II certification.","intro":"Delivers AI-enhanced outbound sales and outsourced SDR teams to scale enterprise pipelines and enter new markets; holds SOC II certification.","titlePhrase":"AI-Powered B2B Sales Agency","publishedPricing":"$19,250 to hire and train an SDR.","agentUrl":"https://nowen.ai/agents/martal-ca","contactUrl":"https://haycion.com/advisors/martal-ca/contact","boonFrontDoor":{"url":"https://boon.ai/agents/martal-ca","label":"Send Martal Group a request on Boon","sub":"Boon forwards it to Martal Group and invites them to reply."},"facts":[{"label":"Engagement models","value":"Retainer, Fractional executive, Project"},{"label":"Team size","value":"More than 200"},{"label":"Founded","value":"2009"},{"label":"Languages","value":"English, Spanish, German, French"},{"label":"Works in","value":"Global, North America, United States, Europe"}],"idealClient":{"stages":["Series A","Series B and later","Enterprise"],"sizes":["51 to 200 people","201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A Series A startup, a Series B or later company or an enterprise with 51 to 200 people, 201 to 1,000 people or More than 1,000 people","In technology, SaaS, software, enterprise software, IT services, professional services, management consulting or managed services","Based anywhere: they work globally"],"engagement":[{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Fractional executive","definition":"A senior leader works part-time inside your team."},{"label":"Project","definition":"A defined scope with one outcome."}]},"specialisms":[{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"sales-leadership","label":"Sales leadership","hubUrl":"https://haycion.com/advisors/specialism/sales-leadership"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"}],"services":[{"name":"B2B appointment setting","description":"Books meetings for buyers and schedules confirmed calls, proven by 54 meetings delivered during a 15-month US market push."},{"name":"Outbound lead generation","description":"Generates high-volume prospect lists, demonstrated by 30,000 prospects per month delivered for Jedox."},{"name":"Cold email campaigns","description":"Runs targeted outreach that produced 808 MQLs and 84 SQLs from 971 leads in 15 months for a software development client."},{"name":"AI sales platform access & implementation","description":"Provides access to AI-driven sales tooling and implements it to support prospecting processes and tracking."},{"name":"Sales outsourcing (SDRs & sales executives)","description":"Deploys outsourced SDRs and sales executives who managed $1.2M in annual sales for Clickworker and ongoing enterprise qualification."},{"name":"LinkedIn lead generation","description":"Builds LinkedIn prospect lists and outreach at scale, evidenced by 25,000 prospects per month for Spice."},{"name":"Cold calling services","description":"Delivers phone outreach alongside other channels, contributing to enterprise prospect volumes such as 5,500 prospects per month for Spin.ai."},{"name":"Inbound lead qualification & onboarding","description":"Qualifies inbound interest and supports onboarding, as when Martal managed $1.2M in annual sales and three master service agreements for Clickworker."}],"proofPoints":[{"title":"AI and Machine Learning case study","url":"https://martal.ca/docs/ai-and-machine-learning-use-case/","metric":"In 13 months the campaign generated 153 SQLs and 84 booked meetings.","summary":"In 13 months the campaign generated 153 SQLs and 84 booked meetings."},{"title":"Manufacturing case study","url":"https://martal.ca/docs/manufacturing-use-case/","metric":"In 14 months the campaign generated 203 SQLs and 107 booked meetings.","summary":"In 14 months the campaign generated 203 SQLs and 107 booked meetings."},{"title":"B2B SaaS case study","url":"https://martal.ca/docs/b2b-saas/","metric":"In 26 months the campaign generated 185 SQLs and 144 booked meetings.","summary":"In 26 months the campaign generated 185 SQLs and 144 booked meetings."},{"title":"Fintech cold calling case study","url":"https://martal.ca/docs/fintech/","metric":"Each month the campaign targeted 30 000 prospects and produced 21 qualified leads.","summary":"Each month the campaign targeted 30 000 prospects and produced 21 qualified leads."},{"title":"Energy and Solar LinkedIn case study","url":"https://martal.ca/docs/energy-and-solar-use-case/","metric":"In 15 months the campaign generated 218 SQLs and 196 booked meetings.","summary":"In 15 months the campaign generated 218 SQLs and 196 booked meetings."},{"title":"Consulting lead generation results","url":"https://martal.ca/docs/consulting/","metric":"In 23 Months the campaign delivered 144 Booked Meetings, 151 SQLs, 912 MQLs and 1,207 Leads.","summary":"In 23 months the campaign delivered 144 booked meetings, 151 SQLs, 912 MQLs and 1,207 leads."}],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"saas","label":"SaaS","hubUrl":"https://haycion.com/advisors/industry/saas"},{"slug":"software","label":"Software","hubUrl":"https://haycion.com/advisors/industry/software"},{"slug":"enterprise-software","label":"Enterprise Software.","hubUrl":"https://haycion.com/advisors/industry/enterprise-software"},{"slug":"it-services","label":"IT Services","hubUrl":"https://haycion.com/advisors/industry/it-services"},{"slug":"professional-services","label":"Professional Services","hubUrl":"https://haycion.com/advisors/industry/professional-services"},{"slug":"management-consulting","label":"Management Consulting","hubUrl":"https://haycion.com/advisors/industry/management-consulting"},{"slug":"managed-services","label":"Managed Services","hubUrl":"https://haycion.com/advisors/industry/managed-services"}],"notableClients":["Bosch","Jedox","Awin","Spin","Clickworker","Polygon","MAX USA Corp","Umbo","Joopy","Spice"],"certifications":["SOC II"],"faq":[]}