{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/lippincott-com","markdownUrl":"https://haycion.com/advisors/lippincott-com.md","jsonUrl":"https://haycion.com/advisors/lippincott-com.json","name":"Lippincott","headline":"Global brand and experience consultancy that helps CMOs drive growth through brand, experience and marketing strategy.","firmType":"Consultancy","website":"https://www.lippincott.com","location":"New York, New York, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T21:52:36.747Z","extractedAt":"2026-10-02T01:39:52.238Z","dateLine":{"kind":"checked","date":"2026-10-02T01:39:52.238Z"},"about":"Turning brand and experience strategy into measurable business outcomes, Lippincott applies integrated brand, experience and marketing thinking to reposition organizations and scale customer-facing change. Clients hire them to lift performance, awareness and competitive standing; Nucor’s Made for Good campaign delivered 7.5x benchmark CTRs and 100% brand lift, and Delta’s transformation moved the airline from third to first among peers on the Fortune 500.","intro":"Transforms brand and customer experience into higher-performing marketing and campaigns; a Nucor campaign delivered 7.5x benchmark CTRs for digital display and video.","titlePhrase":"Brand and Experience Consultancy","agentUrl":"https://nowen.ai/agents/lippincott-com","contactUrl":"https://haycion.com/advisors/lippincott-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/lippincott-com","label":"Send Lippincott a request on Boon","sub":"Boon forwards it to Lippincott and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Workshop or training, Retainer"},{"label":"Team size","value":"More than 200"},{"label":"Founded","value":"1943"},{"label":"Works in","value":"Global, North America, United States, Europe, United Kingdom, Middle East, Asia Pacific, Australia and New Zealand"}],"idealClient":{"stages":["Enterprise","Established business","Seed"],"sizes":["More than 1,000 people","201 to 1,000 people","1 to 10 people"]},"fit":{"goodFit":["An enterprise, an established business or a seed-stage startup with More than 1,000 people, 201 to 1,000 people or 1 to 10 people","In technology, software, SaaS, consumer goods, retail, hospitality, financial services or healthcare","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"}],"services":[{"name":"Brand strategy & platform","description":"Collaborates with client leaders to define positioning, messaging and a strategic brand platform that guides marketing and product decisions."},{"name":"Logo, identity & visual systems","description":"Delivers visual identity, logo and design systems that scale across web and brand touchpoints and enable consistent execution."},{"name":"M&A, spin-off and launch branding","description":"Develops distinct brand architecture and launch positioning to support mergers, spin-offs or new market entries."},{"name":"Customer experience & service design","description":"Maps and redesigns customer journeys and service touchpoints to improve experience and brand perception."},{"name":"Marketing strategy, demand generation & campaigns","description":"Creates integrated marketing plans and campaign strategies to generate demand and support go-to-market priorities."},{"name":"Content, SEO & digital activation","description":"Produces content strategies, SEO and digital activations to increase visibility and drive engagement online."},{"name":"Employee engagement & internal activation","description":"Designs internal programs and activation materials to align employees with brand and experience changes."},{"name":"Brand measurement & governance","description":"Sets metrics, measurement frameworks and governance to track brand performance and sustain consistency."}],"proofPoints":[{"title":"Nucor campaign outcomes","url":"https://www.lippincott.com/work/nucor/","metric":"7.5x above benchmark for digital display and video CTRs.","summary":"Achieved 7.5x above-benchmark CTRs for digital display and video."},{"title":"Nucor campaign outcomes","url":"https://www.lippincott.com/work/nucor/","metric":"100% brand lift on LinkedIn.","summary":"Delivered 100% brand lift on LinkedIn."},{"title":"Nucor campaign outcomes","url":"https://www.lippincott.com/work/nucor/","metric":"27m impressions across digital and social channels.","summary":"Generated 27m impressions across digital and social channels."},{"title":"Delta brand transformation","url":"https://www.lippincott.com/work/delta/","metric":"In 2015, Delta posted nearly $41 billion in revenues, up 6 percent from the previous year.","summary":"In 2015 Delta posted nearly $41 billion in revenues, up 6 percent from the previous year."},{"title":"Delta brand transformation","url":"https://www.lippincott.com/work/delta/","metric":"Serving more than 180 million passengers every year.","summary":"Serves more than 180 million passengers every year."},{"title":"State Street rebrand results","url":"https://www.lippincott.com/work/state-street/","metric":"174% more visits to the rebranding landing page than the average page.","summary":"Drove 174% more visits to the rebranding landing page than the average page."}],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"software","label":"Software","hubUrl":"https://haycion.com/advisors/industry/software"},{"slug":"saas","label":"SaaS","hubUrl":"https://haycion.com/advisors/industry/saas"},{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"hospitality","label":"Hospitality","hubUrl":"https://haycion.com/advisors/industry/hospitality"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"}],"notableClients":["Coca-Cola","Samsung","Starbucks","Delta"],"certifications":[],"faq":[]}