{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/isurusmrc-com","markdownUrl":"https://haycion.com/advisors/isurusmrc-com.md","jsonUrl":"https://haycion.com/advisors/isurusmrc-com.json","name":"Isurus Market Research & Consulting","headline":"B2B market research firm helping technology and B2B teams understand buyers, size markets, and refine pricing and positioning.","firmType":"Advisory firm","website":"https://isurusmrc.com","location":"Lawrence, Massachusetts, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T22:08:16.268Z","extractedAt":"2026-10-15T22:07:16.485Z","dateLine":{"kind":"checked","date":"2026-10-15T22:07:16.485Z"},"about":"Known for combining practical, buyer-focused research with clear strategic recommendations, Isurus is hired to turn ambiguous market signals into prioritized strategic decisions. Evidence of repeat engagement: 75% of clients retain Isurus for multiple projects, indicating ongoing value from its insight work.","intro":"Provides research and strategic recommendations that clarify market choices; 75% of clients retain Isurus for repeat engagements.","titlePhrase":"B2B Market Research Advisory","publishedPricing":"$20,000 to $45,000 per project.","agentUrl":"https://nowen.ai/agents/isurusmrc-com","contactUrl":"https://haycion.com/advisors/isurusmrc-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/isurusmrc-com","label":"Send Isurus Market Research & Consulting a request on Boon","sub":"Boon forwards it to Isurus Market Research & Consulting and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer"},{"label":"Founded","value":"2000"},{"label":"Works in","value":"United States, Global"}],"idealClient":{"stages":["Series A","Series B and later","Enterprise"],"sizes":["1 to 10 people","51 to 200 people","More than 1,000 people"]},"fit":{"goodFit":["A Series A startup, a Series B or later company or an enterprise with 1 to 10 people, 51 to 200 people or More than 1,000 people","In B2B SaaS, technology, healthcare, financial services, education, manufacturing, professional services or construction","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."}]},"specialisms":[{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"competitive-intelligence","label":"Competitive intelligence","hubUrl":"https://haycion.com/advisors/specialism/competitive-intelligence"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"pricing-and-packaging","label":"Pricing and packaging","hubUrl":"https://haycion.com/advisors/specialism/pricing-and-packaging"}],"services":[{"name":"Market & Buyer Research","description":"Delivers buyer and market insights to inform strategic decision making."},{"name":"Market Sizing and Opportunity Assessment","description":"Estimates market scale and opportunity to guide investment and prioritization decisions."},{"name":"Competitive Intelligence & Win/Loss Analysis","description":"Analyzes competitor activity and win/loss evidence to identify relative strengths and threats."},{"name":"Brand, Positioning & Messaging Research","description":"Evaluates brand perceptions and messaging to refine positioning that resonates with buyers."},{"name":"Pricing, Bundling & Packaging Research","description":"Tests pricing, bundle and packaging options to align buyer value and revenue goals."},{"name":"Customer Experience & Satisfaction Programs","description":"Measures customer experience and satisfaction to inform retention and product improvements."},{"name":"Qualitative Research (IDIs, Focus Groups, Online Boards)","description":"Runs interviews, focus groups and online boards to surface buyer motivations and language for strategy."},{"name":"Quantitative Surveys & Analysis","description":"Designs and analyzes surveys to quantify buyer preferences and market metrics."}],"proofPoints":[{"title":"Repeat engagements rate","url":"https://isurusmrc.com/b2b","metric":"75% of our clients retain Isurus for multiple, repeat engagements.","summary":"75% of our clients retain Isurus for multiple, repeat engagements."},{"title":"Scope of engagements since founding","url":"https://isurusmrc.com/technology-sectors","metric":"Founded in 2000, we’ve partnered with more than 200 clients on 800+ engagements.","summary":"Founded in 2000, we’ve partnered with more than 200 clients on 800+ engagements."},{"title":"Typical project timeline","url":"https://isurusmrc.com/research-tools","metric":"Most projects require about eight weeks to complete.","summary":"Most projects require about eight weeks to complete."},{"title":"Typical project budget range","url":"https://isurusmrc.com/research-tools","metric":"Most projects are within the range of $20,000 to $45,000.","summary":"Most projects are within the range of $20,000 to $45,000."},{"title":"Experience with B2B tech clients","url":"https://isurusmrc.com/technology-sectors","metric":"Isurus has helped hundreds of B2B tech clients excel through research-based insights and strategies.","summary":"Isurus has helped hundreds of B2B tech clients excel through research-based insights and strategies."}],"industries":[{"slug":"b2b-saas","label":"B2B SaaS","hubUrl":"https://haycion.com/advisors/industry/b2b-saas"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"education","label":"Education","hubUrl":"https://haycion.com/advisors/industry/education"},{"slug":"manufacturing","label":"Manufacturing","hubUrl":"https://haycion.com/advisors/industry/manufacturing"},{"slug":"professional-services","label":"Professional Services","hubUrl":"https://haycion.com/advisors/industry/professional-services"},{"slug":"construction","label":"Construction","hubUrl":"https://haycion.com/advisors/industry/construction"}],"notableClients":[],"certifications":[],"faq":[]}