{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/interbrand-com","markdownUrl":"https://haycion.com/advisors/interbrand-com.md","jsonUrl":"https://haycion.com/advisors/interbrand-com.json","name":"Interbrand","headline":"Global brand consultancy helping established and enterprise organisations grow brand value through strategy, creativity and brand economics.","firmType":"Consultancy","website":"https://www.interbrand.com","location":"New York, New York, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T21:37:36.563Z","extractedAt":"2026-10-02T01:23:02.612Z","dateLine":{"kind":"checked","date":"2026-10-02T01:23:02.612Z"},"about":"Orchestrating high-profile brand launches and repositionings, Interbrand combines strategic rigor with creative execution to turn brand choices into measurable audience and market outcomes. Clients hire them to relaunch identities, reposition luxury and lifestyle brands, and create flagship experiences that drive visibility and footfall. This approach is proven by the Ford Racing refreshed brand launch on Jan 27, 2026 when \"Millions tuned in\".","intro":"Designs and embeds new brand identities to influence market perception and value; Juventus’s 2017 repositioning won two D&AD awards.","titlePhrase":"Global Brand Strategy Consultancy","agentUrl":"https://nowen.ai/agents/interbrand-com","contactUrl":"https://haycion.com/advisors/interbrand-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/interbrand-com","label":"Send Interbrand a request on Boon","sub":"Boon forwards it to Interbrand and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Workshop or training"},{"label":"Team size","value":"More than 200"},{"label":"Founded","value":"1974"},{"label":"Works in","value":"Global, North America, United States, Europe, Asia Pacific, Latin America"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["An established business or an enterprise with 201 to 1,000 people or More than 1,000 people","In financial services, banking, insurance, consumer goods, retail, luxury, entertainment or media","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"}],"services":[{"name":"Brand Strategy","description":"Client briefs business objectives and market context; the firm maps positioning, value propositions and a brand roadmap aligned to commercial goals."},{"name":"Brand Valuation & Business Impact Modelling","description":"Client supplies financials and KPIs; the firm models brand value and projects business impact to inform investment decisions."},{"name":"Brand Architecture & Portfolio","description":"Client shares product and market structures; the firm designs brand architecture and naming hierarchies to support growth and clarity."},{"name":"Naming & Verbal Identity","description":"Client provides brief and usage requirements; the firm develops names, tone of voice and verbal guidelines for rollout."},{"name":"Identity & Experience Design","description":"Client gives brand assets and experience goals; the firm creates visual identities and customer experiences for launch and touchpoints."},{"name":"Customer Insights & Market Research","description":"Client grants access to customers and data; the firm conducts research to surface strategic insights."},{"name":"Brand Activation & Implementation","description":"Client commits to budgets and channels; the firm plans and activates launches, retail rollouts and integrated campaigns."},{"name":"AI Brand Strategy","description":"Client outlines AI ambitions and data access; the firm integrates AI use cases into brand strategy and operations."}],"proofPoints":[{"title":"Matsumoto Kiyoshi (Matsukiyo) flagship store concept","url":"https://interbrand.com/work/matsukiyo/","metric":"The concept delivered 5,500+ visitors in the first three days of opening.","summary":"The concept delivered 5,500+ visitors in the first three days of opening."},{"title":"Juventus brand repositioning","url":"https://interbrand.com/work/juventus/","metric":"Launched in 2017, the new Juventus identity was awarded two D&AD awards.","summary":"Launched in 2017, the new Juventus identity was awarded two D&AD awards."},{"title":"BUGATTI brand identity refresh","url":"https://interbrand.com/work/bugatti/","metric":"The project received the German Design Award 2023.","summary":"The project received the German Design Award 2023."},{"title":"LEGO brand identity system","url":"https://interbrand.com/work/lego/","metric":"They assessed 23 guidelines and over 110 separate principles.","summary":"They assessed 23 guidelines and over 110 separate principles."},{"title":"Ford Racing (Ford Performance) identity","url":"https://interbrand.com/work/ford-racing/","metric":"The refreshed brand officially launched at the season launch, January 27, 2026.","summary":"The refreshed brand officially launched at the season launch, January 27, 2026."},{"title":"Boehringer Ingelheim activation","url":"https://interbrand.com/work/boehringer-ingelheim/","metric":"The brand was activated across 52,000+ employees.","summary":"The brand was activated across 52,000+ employees."}],"industries":[{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"banking","label":"Banking","hubUrl":"https://haycion.com/advisors/industry/banking"},{"slug":"insurance","label":"Insurance","hubUrl":"https://haycion.com/advisors/industry/insurance"},{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"luxury","label":"Luxury","hubUrl":"https://haycion.com/advisors/industry/luxury"},{"slug":"entertainment","label":"Entertainment","hubUrl":"https://haycion.com/advisors/industry/entertainment"},{"slug":"media","label":"Media","hubUrl":"https://haycion.com/advisors/industry/media"}],"notableClients":["LEGO","BUGATTI","Juventus","Ford","SE Saudi Energy","Banamex","ViX","Kia","Adobe","Allianz"],"certifications":[],"faq":[]}