{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/ideo-com","markdownUrl":"https://haycion.com/advisors/ideo-com.md","jsonUrl":"https://haycion.com/advisors/ideo-com.json","name":"IDEO","headline":"Global design and innovation consultancy helping organizations create human-centered products, services and brand experiences.","firmType":"Consultancy","website":"https://www.ideo.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T21:32:30.715Z","extractedAt":"2026-10-01T23:59:37.025Z","dateLine":{"kind":"checked","date":"2026-10-01T23:59:37.025Z"},"about":"Known for turning human insight into commercially measurable outcomes, IDEO applies a human-centered approach to complex product, service and brand challenges. Organizations hire it to accelerate launches and scale customer experiences; its work with Sanofi contributed to $1.8 billion in first-year sales of Beyfortus, demonstrating design-led communications driving market uptake.","intro":"Designs and scales human-centered products and experiences; Sephora's Shanghai store saw a 107% traffic increase within four months of launch.","titlePhrase":"Human-Centered Design Consultancy","agentUrl":"https://nowen.ai/agents/ideo-com","contactUrl":"https://haycion.com/advisors/ideo-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/ideo-com","label":"Send IDEO a request on Boon","sub":"Boon forwards it to IDEO and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Workshop or training, Productized service"},{"label":"Team size","value":"More than 200"},{"label":"Founded","value":"1991"},{"label":"Works in","value":"Global, North America, United States, Europe, United Kingdom, Asia Pacific"}],"idealClient":{"stages":["Enterprise","Established business","Series A"],"sizes":["More than 1,000 people","51 to 200 people","1 to 10 people"]},"fit":{"goodFit":["An enterprise, an established business or a Series A startup with More than 1,000 people, 51 to 200 people or 1 to 10 people","In healthcare, financial services, education, technology and AI, consumer goods, public sector, sustainability or hospitality","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"digital-transformation","label":"Digital transformation","hubUrl":"https://haycion.com/advisors/specialism/digital-transformation"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"operations-and-scaling","label":"Operations and scaling","hubUrl":"https://haycion.com/advisors/specialism/operations-and-scaling"}],"services":[{"name":"Human-centered strategy","description":"Clients co-create customer-focused priorities, prototype strategic directions and prepare concepts for scalable implementation."},{"name":"Product and service design","description":"Clients collaborate on end-to-end concept development, rapid prototyping and market-ready operational workflows."},{"name":"Brand and identity design","description":"Clients refine market positioning, visual language and messaging to support high-impact brand launches."},{"name":"Digital product design and delivery","description":"Clients develop and launch digital experiences with cross-functional delivery support toward production."},{"name":"Organizational capability and culture development","description":"Clients build internal practices and capabilities to sustain innovation and scale new offerings."},{"name":"Research and insight","description":"Clients commission generative and evaluative research to surface user needs and guide decisions."},{"name":"Service design and customer experience","description":"Clients map end-to-end journeys and redesign touchpoints to improve customer engagement and outcomes."},{"name":"Industrial and interaction design","description":"Clients receive physical concepts, prototyping and interaction detailing for manufacturable products."}],"proofPoints":[{"title":"IHG — Garner brand","url":"https://www.ideo.com/case-study/ihg","metric":"Garner opened 100 hotels worldwide in just 16 months.","client":"IHG - Garner brand","summary":"Garner opened 100 hotels worldwide in just 16 months."},{"title":"FEMSA — Spin Premia","url":"https://www.ideo.com/case-study/femsa","metric":"13 million Mexicans visit FEMSA’s OXXO convenience stores every day.","client":"FEMSA - Spin Premia","summary":"13 million Mexicans visit FEMSA’s OXXO convenience stores every day."},{"title":"Sanofi — Beyfortus toolkit","url":"https://www.ideo.com/case-study/sanofi","metric":"Beyfortus achieved $1.8B in first-year sales.","client":"Sanofi - Beyfortus toolkit","summary":"Beyfortus achieved $1.8B in first-year sales."},{"title":"Sephora — Store of the Future","url":"https://www.ideo.com/case-study/sephora","metric":"Stores saw a 107% traffic increase within four months of the Shanghai store launch.","client":"Sephora - Store of the Future","summary":"Stores saw a 107% traffic increase within four months of the Shanghai store launch."},{"title":"Omada Health — spun out of IDEO","url":"https://www.ideo.com/case-study/omada-health","metric":"Nearly 2,000 employers now partner with Omada.","client":"Omada Health - spun out of IDEO","summary":"Nearly 2,000 employers now partner with Omada."},{"title":"Boom Supersonic — Overture experience","url":"https://www.ideo.com/case-study/boom-supersonic","metric":"American Airlines made 20 Overture deposits.","client":"Boom Supersonic - Overture experience","summary":"American Airlines made 20 Overture deposits."}],"industries":[{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"education","label":"Education","hubUrl":"https://haycion.com/advisors/industry/education"},{"slug":"technology-and-ai","label":"Technology and AI","hubUrl":"https://haycion.com/advisors/industry/technology-and-ai"},{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"public-sector","label":"Public Sector","hubUrl":"https://haycion.com/advisors/industry/public-sector"},{"slug":"sustainability","label":"Sustainability","hubUrl":"https://haycion.com/advisors/industry/sustainability"},{"slug":"hospitality","label":"Hospitality","hubUrl":"https://haycion.com/advisors/industry/hospitality"}],"notableClients":["Sephora","Sanofi","IHG","FEMSA","Ford Motor Company","Moderna","Boom Supersonic","H&M Group","Master Kong","Omada Health"],"certifications":[],"faq":[]}