{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/hortongroup-com","markdownUrl":"https://haycion.com/advisors/hortongroup-com.md","jsonUrl":"https://haycion.com/advisors/hortongroup-com.json","name":"Horton Group","headline":"AI-powered web design and digital marketing agency helping businesses improve visibility, engagement and growth.","firmType":"Agency","website":"https://hortongroup.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T21:32:21.282Z","extractedAt":"2026-10-15T21:30:57.617Z","dateLine":{"kind":"checked","date":"2026-10-15T21:30:57.617Z"},"about":"AI-driven integration of design, data and experimentation, Horton Group is known for turning website and marketing friction into measurable engagement and sales gains. Buyers hire them to redesign UX and marketing stacks to lift traffic, engagement and conversions; the firm cites a custom e-commerce redesign for Loveless Cafe that produced a 70% increase in web engagement.","intro":"Builds AI-informed websites and marketing to boost traffic and conversions; Syracuse Hancock International Airport saw a 31% traffic increase after its redesign.","titlePhrase":"AI Web Design & Marketing Agency","agentUrl":"https://nowen.ai/agents/hortongroup-com","contactUrl":"https://haycion.com/advisors/hortongroup-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/hortongroup-com","label":"Send Horton Group a request on Boon","sub":"Boon forwards it to Horton Group and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer"},{"label":"Founded","value":"1996"},{"label":"Languages","value":"English"},{"label":"Works in","value":"United States"}],"idealClient":{"stages":["Bootstrapped","Established business"],"sizes":["1 to 10 people","201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A bootstrapped company or an established business with 1 to 10 people, 201 to 1,000 people or More than 1,000 people","In legal, finance, education, healthcare, restaurants, manufacturing, e-commerce or aviation","Based in the United States"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."}]},"specialisms":[{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"paid-media","label":"Paid media","hubUrl":"https://haycion.com/advisors/specialism/paid-media"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"}],"services":[{"name":"Website design & development","description":"Client supplies goals and assets; Horton executes site redesigns, UX strategy and front-end and back-end implementation used for Syracuse Hancock International Airport."},{"name":"E-commerce development","description":"Client provides catalog and branding; Horton builds custom e-commerce platforms, as with Loveless Cafe's redesign that lifted web engagement 70%."},{"name":"SEO & AI search optimization","description":"Client shares target queries and priorities; Horton applies SEO and AI search techniques to improve rankings and organic traffic, achieving top-three keyword results."},{"name":"AI marketing solutions","description":"Client provides data and campaign goals; Horton deploys AI-driven campaigns and automation to optimize marketing workflows and targeting."},{"name":"Paid media & PPC management","description":"Client sets budget and objectives; Horton manages Google Ads and PPC campaigns, which contributed to a 50% sales lift at a used-car location."},{"name":"Content marketing & inbound","description":"Client supplies subject matter and briefs; Horton produces SEO-focused content designed to attract more organic visitors and support search performance."},{"name":"Branding & graphic design","description":"Client shares brand goals and materials; Horton develops positioning, visual identity and graphic assets to align messaging and design."},{"name":"Managed hosting & website support","description":"Client grants access and priorities; Horton provides managed hosting, ongoing updates and technical website support to keep sites stable."}],"proofPoints":[{"title":"Loveless Cafe – Custom eCommerce Website Redesign","url":"https://hortongroup.com/","metric":"The new site drove a 70% increase in web engagement.","client":"Loveless Cafe","summary":"The new site drove a 70% increase in web engagement."},{"title":"Syracuse Hancock International Airport – Website Redesign & UX Strategy","url":"https://hortongroup.com/","metric":"Website traffic increased by 31%.","client":"Syracuse Hancock International Airport","summary":"Website traffic increased by 31%."},{"title":"Harpeth Painting – New Website, SEO & Google Ads","url":"https://hortongroup.com/","metric":"The project resulted in a 63% increase in web engagement and 100% of tracked keywords ranking in the top three search results.","client":"Harpeth Painting","summary":"The project delivered a 63% increase in web engagement and 100% of tracked keywords ranking in the top three search results."},{"title":"Rutherford Works – SEO & Content Marketing Success","url":"https://hortongroup.com/","metric":"100% of tracked SEO keywords ranked on page one and website traffic increased by 30%.","client":"Rutherford Works","summary":"100% of tracked SEO keywords ranked on page one and website traffic increased by 30%."},{"title":"Used car dealer SEO case (from Nashville SEO page)","url":"https://hortongroup.com/nashville-seo/","metric":"Sales at one location increased by 50% in just over two months.","client":"Used car dealer SEO case","summary":"Sales at one location increased by 50% in just over two months."}],"industries":[{"slug":"legal","label":"Legal","hubUrl":"https://haycion.com/advisors/industry/legal"},{"slug":"finance","label":"Finance","hubUrl":"https://haycion.com/advisors/industry/finance"},{"slug":"education","label":"Education","hubUrl":"https://haycion.com/advisors/industry/education"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"restaurants","label":"Restaurants","hubUrl":"https://haycion.com/advisors/industry/restaurants"},{"slug":"manufacturing","label":"Manufacturing","hubUrl":"https://haycion.com/advisors/industry/manufacturing"},{"slug":"e-commerce","label":"E-commerce","hubUrl":"https://haycion.com/advisors/industry/e-commerce"},{"slug":"aviation","label":"Aviation","hubUrl":"https://haycion.com/advisors/industry/aviation"}],"notableClients":["TC Restaurant Group","Nashville International Airport","Nissan Stadium","Loveless Cafe"],"certifications":["Google Partner"],"faq":[]}