{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/g-co-agency","markdownUrl":"https://haycion.com/advisors/g-co-agency.md","jsonUrl":"https://haycion.com/advisors/g-co-agency.json","name":"G & Co.","headline":"Global strategy and experience partner helping enterprises transform customer experience through brand, data and digital.","firmType":"Agency","website":"https://www.g-co.agency","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T21:14:43.815Z","extractedAt":"2026-10-01T23:41:32.459Z","dateLine":{"kind":"checked","date":"2026-10-01T23:41:32.459Z"},"about":"Combining brand-led experience design with data-driven product development, G & Co. is hired to simplify complex digital customer journeys and drive measurable conversion and reach. The firm pairs creative collaboration with technical delivery, demonstrated by a Lululemon mobile product partnership and outcomes listed on its About page such as 1 million Toyota app downloads, a 162% DTC conversion lift and 102+ million people reached. Certified Minority Business Enterprise.","intro":"Helps enterprises translate brand and data into measurable product outcomes and simpler customer journeys; has delivered 205 impactful projects to partners.","titlePhrase":"Brand & Digital Experience Agency","agentUrl":"https://nowen.ai/agents/g-co-agency","contactUrl":"https://haycion.com/advisors/g-co-agency/contact","boonFrontDoor":{"url":"https://boon.ai/agents/g-co-agency","label":"Send G & Co. a request on Boon","sub":"Boon forwards it to G & Co. and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Productized service"},{"label":"Works in","value":"Global, North America, Europe, Asia Pacific, Latin America, Middle East"}],"idealClient":{"stages":["Enterprise","Established business","Series B and later"],"sizes":["More than 1,000 people","201 to 1,000 people"]},"fit":{"goodFit":["An enterprise, an established business or a Series B or later company with More than 1,000 people or 201 to 1,000 people","In fashion, apparel & luxury, financial services & fintech, healthcare, insurance, life sciences & biotech, pharmaceuticals, retail or travel & hospitality","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"competitive-intelligence","label":"Competitive intelligence","hubUrl":"https://haycion.com/advisors/specialism/competitive-intelligence"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"}],"services":[{"name":"Brand intelligence & strategy","description":"Client partners to define positioning and messaging using brand-led design and data-driven insights to align offerings with customer needs."},{"name":"Competitive & competitor intelligence","description":"Client supplies market and competitive inputs so G & Co. can synthesize intelligence to inform positioning and go-to-market choices."},{"name":"Product elevation & digital product development","description":"Client provides product priorities and user feedback for co-design and launch workflows, as demonstrated in a Lululemon mobile product collaboration."},{"name":"Omnichannel commerce & CRM/loyalty implementation","description":"Client provides commerce requirements and customer data to enable CRM and loyalty implementations that streamline end-to-end digital experiences like Hims & Hers."},{"name":"Business intelligence, analytics & Acumen platform","description":"Client grants access to analytics and commerce data so the Acumen platform can surface insights tied to conversion and reach outcomes."},{"name":"Enterprise transformation & platform integration (including SAP)","description":"Client outlines enterprise system constraints and goals to enable large-scale platform integration and SAP implementations."},{"name":"Generative AI & LLM strategy and implementation","description":"Client identifies AI use cases and provides training data access to build generative AI and LLM strategies for customer and operational applications."},{"name":"Omnichannel customer experience design","description":"Client shares customer journey objectives and brand parameters to design omnichannel experiences focused on measurable conversion and reach."}],"proofPoints":[{"title":"Impactful projects delivered","url":"https://www.g-co.agency/about","metric":"205 impactful projects delivered to partners.","summary":"Delivered 205 impactful projects to partners."},{"title":"Insights report downloads","url":"https://www.g-co.agency/about","metric":"16 average monthly insights report downloads.","summary":"Achieved 16 average monthly insights report downloads."},{"title":"Toyota app downloads","url":"https://www.g-co.agency/about","metric":"1 Million downloads of the Toyota app for convenient, vehicle management.","summary":"Drove 1 million downloads of the Toyota app for convenient vehicle management."},{"title":"DTC conversion uplift","url":"https://www.g-co.agency/about","metric":"162% increase in online direct-to-consumer conversion.","summary":"Delivered a 162% increase in online direct-to-consumer conversion."},{"title":"Audience reach after UX work","url":"https://www.g-co.agency/about","metric":"102+ Million people reached after implementation of user experience design.","summary":"Reached 102+ million people after implementing user experience design."},{"title":"Revenue goal strategy","url":"https://www.g-co.agency/about","metric":"$10 Billion robust strategy delivered to meet revenue goal by 2027.","summary":"Delivered a $10 billion strategy to meet a revenue goal by 2027."}],"industries":[{"slug":"fashion-apparel-and-luxury","label":"Fashion, Apparel & Luxury","hubUrl":"https://haycion.com/advisors/industry/fashion-apparel-and-luxury"},{"slug":"financial-services-and-fintech","label":"Financial Services & Fintech","hubUrl":"https://haycion.com/advisors/industry/financial-services-and-fintech"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"insurance","label":"Insurance","hubUrl":"https://haycion.com/advisors/industry/insurance"},{"slug":"life-sciences-and-biotech","label":"Life Sciences & Biotech","hubUrl":"https://haycion.com/advisors/industry/life-sciences-and-biotech"},{"slug":"pharmaceuticals","label":"Pharmaceuticals","hubUrl":"https://haycion.com/advisors/industry/pharmaceuticals"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"travel-and-hospitality","label":"Travel & Hospitality","hubUrl":"https://haycion.com/advisors/industry/travel-and-hospitality"}],"notableClients":["Nike","Starbucks","Toyota","Lululemon","Hims & Hers","Levi Strauss & Co.","Saks Fifth Avenue","Enterprise Airline"],"certifications":["Minority Business Enterprise (NMSDC)"],"faq":[]}