{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/futurebrand-com","markdownUrl":"https://haycion.com/advisors/futurebrand-com.md","jsonUrl":"https://haycion.com/advisors/futurebrand-com.json","name":"FutureBrand","headline":"Global brand-led strategy and design firm helping organisations transform identity and future impact.","firmType":"Agency","website":"https://www.futurebrand.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T21:13:31.406Z","extractedAt":"2026-10-01T23:41:31.129Z","dateLine":{"kind":"checked","date":"2026-10-01T23:41:31.129Z"},"about":"A strength in translating complex organisational change into coherent, scalable identity systems that align reputation, product and customer experience. Buyers hire them to unify fragmented portfolios or launch national carriers and country brands; their Peru country brand achieved 93% public acceptance, and they have delivered market launches and unified systems for Octave and Riyadh Air.","intro":"Helps organisations align brand, product and experience for global rollouts and portfolio change; the Fiji Airways rebrand won Brand New’s 'Global Rebrand of the Year' in 2014.","titlePhrase":"Global Brand & Identity Agency","agentUrl":"https://nowen.ai/agents/futurebrand-com","contactUrl":"https://haycion.com/advisors/futurebrand-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/futurebrand-com","label":"Send FutureBrand a request on Boon","sub":"Boon forwards it to FutureBrand and invites them to reply."},"facts":[{"label":"Works in","value":"Global, North America, Europe, Asia Pacific, Latin America, Middle East"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["More than 1,000 people","201 to 1,000 people"]},"fit":{"goodFit":["An established business or an enterprise with More than 1,000 people or 201 to 1,000 people","In aerospace & aviation, food & beverage, consumer goods, healthcare, financial services & insurance, hotels & hospitality, retail or energy","Based anywhere: they work globally"],"engagement":[]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"}],"services":[{"name":"Brand strategy","description":"Sets positioning, purpose and launch strategy for complex initiatives, evidenced by the Peru country brand that achieved 93% public acceptance."},{"name":"Brand design","description":"Creates cohesive visual identities and scalable systems, for example rebranding Brembo and delivering Octave's unified brand system across markets and products."},{"name":"Brand management & governance","description":"Implements governance and rollout frameworks to maintain consistency across markets, as used to sustain Sanofi's global healthcare identity."},{"name":"Spatial & experience design","description":"Designs customer and physical experience ecosystems, demonstrated by the Riyadh Air brand ecosystem covering visual, sonic and customer experience."},{"name":"Product, packaging & shopper design","description":"Develops packaging and product-facing design applied at scale for consumer brands such as Nespresso and Sanpellegrino."},{"name":"Sonic & haptic identity","description":"Defines audio and tactile identity elements used in national carrier launches including Riyadh Air and Fiji Airways."},{"name":"Proprietary research & insight","description":"Delivers research-led insight and measurement of public response, as with the Peru country brand that reached 93% public acceptance."}],"proofPoints":[{"title":"Peru country brand","url":"https://www.futurebrand.com/our-work/peru","metric":"Country brand Peru has been very well received with a 93% public acceptance rate.","summary":"The Peru country brand achieved a 93% public acceptance rate."},{"title":"Sanofi rebrand and activation","url":"https://www.futurebrand.com/our-work/sanofi","metric":"The brand portal supports implementation across more than 100 countries.","summary":"The brand portal supports implementation across more than 100 countries."},{"title":"Fiji Airways rebrand","url":"https://www.futurebrand.com/our-work/fiji-airways","metric":"The refreshed Fiji Airways brand won Brand New’s 'Global Rebrand of the Year' in 2014.","summary":"The refreshed Fiji Airways brand won Brand New’s 'Global Rebrand of the Year' in 2014."},{"title":"The FutureBrand Index","url":"https://www.futurebrand.com/futurebrand-index","metric":"The FutureBrand Index is now in its 10th year.","summary":"The FutureBrand Index is now in its 10th year."},{"title":"FutureBrand Consumer Index 2024","url":"https://www.futurebrand.com/consumer-index-2024","metric":"The FutureBrand Consumer Index assesses 100 U.S. consumer packaged goods brands' purpose and experience.","summary":"The FutureBrand Consumer Index assesses 100 U.S. consumer packaged goods brands' purpose and experience."}],"industries":[{"slug":"aerospace-and-aviation","label":"Aerospace & Aviation","hubUrl":"https://haycion.com/advisors/industry/aerospace-and-aviation"},{"slug":"food-and-beverage","label":"Food & Beverage","hubUrl":"https://haycion.com/advisors/industry/food-and-beverage"},{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"financial-services-and-insurance","label":"Financial Services & Insurance","hubUrl":"https://haycion.com/advisors/industry/financial-services-and-insurance"},{"slug":"hotels-and-hospitality","label":"Hotels & Hospitality","hubUrl":"https://haycion.com/advisors/industry/hotels-and-hospitality"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"energy","label":"Energy","hubUrl":"https://haycion.com/advisors/industry/energy"}],"notableClients":["Nespresso","Brembo","Riyadh Air","Sanpellegrino","Mastercard","Sanofi","Octave","Fiji Airways"],"certifications":[],"faq":[]}