# Friendly Group: National network that helps local home services brands scale while preserving culture and customer focus.

> Friendly Group is a national network that supports local home services brands with resources and mentorship while preserving each company’s culture and customer focus.

- Firm type: Advisory firm
- Website: https://friendlygroup.com
- Listing: unclaimed
- Based in: Westlake, TX, United States

## Specialisms

- Operations and scaling
- Technology and data
- Marketing strategy
- People and talent
- Partnerships and channels

## Engagement models

- Retainer
- Project
- Workshop or training
- Advisory board

## Industries served

- Home Services
- HVAC
- plumbing

## Geographies served

- United States

## Ideal client

- Stage: Established business

## Services

- Friendly Group Partnership Platform: Empowers home service brands to scale while preserving local culture and leadership.
- Access to Capital: Provides partner brands with financial resources to support growth and long-term value creation.
- Mentorship and Leadership Development: Offers mentorship and hands-on operating expertise to help partner leadership optimize operations and decision-making.
- Operations and Back-Office Optimization: Helps partners optimize processes, back-office operations, and execution through shared operating principles.
- Marketing and Technology Enablement: Supports partners with marketing, technology, and systems to improve customer acquisition and service delivery.
- Training and Shared Operating Principles: Delivers training, shared best practices and operating principles guided by the Four Pillars of Organizational Wellbeing.
- People and Culture Support: Prioritizes employee wellbeing, local culture preservation, and trust with customers through values-driven governance.

---

Canonical: https://haycion.com/advisors/friendlygroup-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-09-19