{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/freeagency-ai","markdownUrl":"https://haycion.com/advisors/freeagency-ai.md","jsonUrl":"https://haycion.com/advisors/freeagency-ai.json","name":"Free Agency, LLC","headline":"Fractional CMOs and growth playbooks for home-service trades to scale revenue and simplify marketing.","firmType":"Agency","website":"https://freeagency.ai","location":"Florida, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T21:12:07.586Z","extractedAt":"2026-10-01T23:38:55.642Z","dateLine":{"kind":"checked","date":"2026-10-01T23:38:55.642Z"},"about":"Turning local ad spend into predictable, high-ROAS pipelines through data-driven channel mixes and clear attribution, Free Agency focuses on resolving fractured marketing that stalls growth. Buyers engage them to simplify channels, set measurable KPIs and scale revenue; the Grasshopper Group case study shows an aggregate ROAS of 7.0 across paid listings and channels.","intro":"Provides fractional CMO leadership and executable growth playbooks for home-service trades; Free Agency hit seven figures in its first year.","titlePhrase":"Fractional CMO Agency for Home Services","publishedPricing":"The Coach: $1,250/hr; The Captain: $15,000/month; The Commissioner: $25,000/month; LSA starter package: $250/month; LSA highest-volume package: $1,000/month","agentUrl":"https://nowen.ai/agents/freeagency-ai","contactUrl":"https://haycion.com/advisors/freeagency-ai/contact","boonFrontDoor":{"url":"https://boon.ai/agents/freeagency-ai","label":"Send Free Agency, LLC a request on Boon","sub":"Boon forwards it to Free Agency, LLC and invites them to reply."},"facts":[{"label":"Engagement models","value":"Fractional executive, Retainer, Project"},{"label":"Founded","value":"2024"},{"label":"Languages","value":"English"},{"label":"Works in","value":"United States"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["An established business or an enterprise with 201 to 1,000 people or More than 1,000 people","In HVAC, plumbing, electrical, restoration, garage doors, roofing, landscaping or solar","Based in the United States"],"engagement":[{"label":"Fractional executive","definition":"A senior leader works part-time inside your team."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Project","definition":"A defined scope with one outcome."}]},"specialisms":[{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"paid-media","label":"Paid media","hubUrl":"https://haycion.com/advisors/specialism/paid-media"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"}],"services":[{"name":"Fractional CMO — The Coach","description":"Provides a part-time CMO who coaches the client's marketing function and prioritizes revenue-focused campaigns and simplification."},{"name":"Fractional CMO — The Captain","description":"Assigns a part-time CMO to lead campaign execution, coordinate channels and drive measurable revenue growth."},{"name":"Fractional CMO — The Commissioner","description":"Places a senior fractional CMO to oversee strategy, vendor coordination and performance accountability across marketing."},{"name":"Local Services Ads (LSA) management","description":"Manages LSA accounts, optimizing spend and targeting to pursue LSA ROAS performance often reported in the 10-20x range."},{"name":"Yelp Ads management","description":"Runs and optimizes Yelp paid listings leveraging Yelp Platinum Partner practices to improve visibility and returns."},{"name":"Growth playbooks & go-to-market strategy","description":"Designs repeatable growth playbooks and go-to-market plans to scale revenue and simplify the client's marketing approach."},{"name":"Marketing operations & attribution","description":"Implements marketing operations and channel-level attribution to measure performance and calculate aggregate ROAS."},{"name":"Greenfield market launches & expansion planning","description":"Plans and executes new market launches and expansion strategies, using partner-informed pricing where clients saw 20-30% rate jumps."}],"proofPoints":[{"title":"Reached seven figures in first year","url":"https://freeagency.ai/about-us/","metric":"Free Agency hit seven figures in its first year.","client":"Free Agency","summary":"Hit seven figures in its first year."},{"title":"Average client AGR","url":"https://freeagency.ai/about-us/","metric":"Ended year with 45% avg client AGR.","summary":"Ended the year with 45% average client AGR."},{"title":"Hatch partner impact","url":"https://freeagency.ai/preferred-partners/","metric":"Businesses using Hatch saw set rates jump by 20–30% and ROI as high as 59:1 in the first year.","client":"Hatch","summary":"Businesses using Hatch saw set rates jump by 20–30% and ROI as high as 59:1 in the first year."},{"title":"Lead aggregators case study (paid listings totals)","url":"https://freeagency.ai/lead-aggregators-case-study/","metric":"Paid Listings generated 7,132 leads, 4,839 new customer jobs and $7,163,092.08 revenue with ROAS 7.0.","summary":"Paid Listings generated 7,132 leads, 4,839 new customer jobs and $7,163,092.08 revenue with ROAS 7.0."},{"title":"Delivered 100% growth for businesses","url":"https://freeagency.ai/who-we-serve/","metric":"We’ve delivered 100% growth for businesses, taking them from 8 to 9 figures.","summary":"Delivered 100% growth for businesses, taking them from 8 to 9 figures."}],"industries":[{"slug":"hvac","label":"HVAC","hubUrl":"https://haycion.com/advisors/industry/hvac"},{"slug":"plumbing","label":"Plumbing","hubUrl":"https://haycion.com/advisors/industry/plumbing"},{"slug":"electrical","label":"Electrical","hubUrl":"https://haycion.com/advisors/industry/electrical"},{"slug":"restoration","label":"Restoration","hubUrl":"https://haycion.com/advisors/industry/restoration"},{"slug":"garage-doors","label":"Garage Doors","hubUrl":"https://haycion.com/advisors/industry/garage-doors"},{"slug":"roofing","label":"Roofing","hubUrl":"https://haycion.com/advisors/industry/roofing"},{"slug":"landscaping","label":"Landscaping","hubUrl":"https://haycion.com/advisors/industry/landscaping"},{"slug":"solar","label":"Solar","hubUrl":"https://haycion.com/advisors/industry/solar"}],"notableClients":["Grasshopper Group"],"certifications":["Yelp Platinum Partner","ServiceTitan Marketplace Partner"],"faq":[]}