{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/fazer-agency","markdownUrl":"https://haycion.com/advisors/fazer-agency.md","jsonUrl":"https://haycion.com/advisors/fazer-agency.json","name":"Fazer","headline":"Global brand strategy firm helping brands align business and brand through positioning, messaging, naming and design","firmType":"Agency","website":"https://fazer.agency","location":"New York, New York, United States","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T15:07:26.405Z","extractedAt":"2026-09-19T16:47:01.117Z","dateLine":{"kind":"checked","date":"2026-09-19T16:47:01.117Z"},"about":"Aligning brand and business priorities, Fazer helps organizations turn strategic objectives into clear brand choices. Clients engage the firm when marketing narratives and commercial plans are out of sync and need pragmatic, decision-driven clarity rather than standalone creative work. Fazer's approach emphasizes tight collaboration with client teams to surface the trade-offs that matter and guide which brand actions will most strongly support business outcomes.","intro":"Clarifies brand positioning, messaging and naming so marketing and design decisions drive commercial goals.","titlePhrase":"Brand Strategy and Design Agency","agentUrl":"https://nowen.ai/agents/fazer-agency","contactUrl":"https://haycion.com/advisors/fazer-agency/contact","boonFrontDoor":{"url":"https://boon.ai/agents/fazer-agency","label":"Send Fazer a request on Boon","sub":"Boon forwards it to Fazer and invites them to reply."},"facts":[{"label":"Works in","value":"Global, United States"}],"idealClient":{"stages":[],"sizes":[]},"fit":{"goodFit":["In B2B SaaS, technology, consumer electronics, healthcare, finance, nonprofit or retail","Based anywhere: they work globally"],"engagement":[]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"}],"services":[{"name":"Brand Services","description":"The client provides business priorities and market context while the firm aligns brand choices to support commercial goals."},{"name":"Creative Services","description":"The client supplies briefs, feedback and approval cycles while the firm develops visual and content work to express the brand."},{"name":"Market Strategies","description":"The client shares market objectives and constraints while the firm defines marketing and go-to-market approaches tied to business aims."},{"name":"Positioning & Messaging","description":"The client provides product and audience context while the firm crafts positioning and messaging that clarify offering intent."},{"name":"Naming","description":"The client sets scope, naming criteria and constraints while the firm develops candidate names consistent with the brand direction."},{"name":"Identity & Design","description":"The client approves direction and provides feedback while the firm creates visual identity systems and brand assets."},{"name":"Go-to-Market Support","description":"The client coordinates launch priorities and stakeholders while the firm supports go-to-market planning and execution."}],"proofPoints":[],"industries":[{"slug":"b2b-saas","label":"B2B SaaS","hubUrl":"https://haycion.com/advisors/industry/b2b-saas"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"consumer-electronics","label":"Consumer Electronics","hubUrl":"https://haycion.com/advisors/industry/consumer-electronics"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"finance","label":"Finance","hubUrl":"https://haycion.com/advisors/industry/finance"},{"slug":"nonprofit","label":"Nonprofit","hubUrl":"https://haycion.com/advisors/industry/nonprofit"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"}],"notableClients":[],"certifications":[],"faq":[]}