# Digitas

Helps consumer and retail brands build connected, data-driven customer experiences with creativity, technology and media.

Transforms cultural storytelling into measurable brand gains, evidenced by One Trac Mind achieving 94% top-of-mind brand linkage.

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-15

Known for turning cultural creative ideas into measurable commerce and brand outcomes, Digitas focuses on unifying fragmented customer journeys and proving impact. The agency pairs integrated storytelling with performance measurement to solve cross-channel activation problems and drive both affinity and sales. Proof includes Walmart Land, which drew 49 million visitors in its first two weeks and lifted brand affinity by 10%.

All sources checked 1 Oct 2026.

- Firm type: Agency
- Website: https://www.digitas.com
- Contact: https://haycion.com/advisors/digitas-com/contact (send Digitas a request through Haycion)
- AI agent profile: https://nowen.ai/agents/digitas-com
- Front door on Boon: https://boon.ai/agents/digitas-com (Send Digitas a request on Boon)
- Engagement models: Agency of record, Project, Retainer
- Team size: More than 200
- Founded: 1980
- Languages: English, Chinese
- Works in: Global, North America, Europe, Asia Pacific
- Ideal client stage: Established business, Enterprise
- Ideal client size: More than 1,000 people, 201 to 1,000 people

## Specialisms

- Brand and positioning
- Marketing strategy
- Demand generation
- Technology and data
- AI adoption

## Services

- Creative campaign and content production: Creates multichannel creative and content for consumers, evidenced by Sephora's 719M-impression Faces of Music and Sensodyne's 7.6M-impression Sensory Overload.
- Media strategy, planning and activation: Plans and activates media to drive scale and recall, shown by NERDS' 840M+ impressions and Sensodyne's +11.7% ad recall.
- CRM, loyalty and lifecycle strategy: Designs CRM, loyalty and lifecycle programs to increase visits and brand motivation, as seen in RaceTrac's +32 point motivation to visit and 94% top-of-mind linkage.
- Social transformation and creator-led programs: Builds creator-led social programs that lift engagement and Gen Z consideration, evidenced by Sephora's 1.5M minutes streamed and +9% Gen Z consideration.
- Total commerce and retail activation: Activates total commerce and retail programs that drive traffic and sales, including Walmart Land's 49M visitors in two weeks and NERDS' 400% eComm sales lift.
- Branded content studio production (Digitas Pictures): Produces branded long-form content and studio work that drove a 2x increase in rides to Sephora and generated 315M earned impressions.
- AI-enabled product and analytics (Digitas AI & NX Score): Applies AI and analytics to surface insights and optimize campaign performance using Digitas AI and NX Score as measurement tools.
- Agile production and rapid creative delivery (Digitas Go): Delivers agile production and rapid creative iteration to accelerate turnaround and deploy campaigns faster.

## Proof points

- Sensory Overload (Haleon) (The campaign achieved 7.6M impressions.) <https://www.digitas.com/en-us/work/sensory-overload>
- RBC at Sea (Norwegian Cruise Line) (The campaign reached 9.6M people.) <https://www.digitas.com/en-us/work/rbc-sea>
- Faces of Music (Sephora) (The campaign generated 719M impressions.) <https://www.digitas.com/en-us/work/faces-music>
- Walmart Land (Walmart Land attracted 49M visitors within the first two weeks.) <https://www.digitas.com/en-us/work/walmart-land>
- One Trac Mind (RaceTrac) (The campaign achieved 94% Top-of-mind Brand Linkage.) <https://www.digitas.com/en-us/work/some-cravings-have-their-own-gravity>
- Welcome to Your Walmart (Walmart Carts) (The campaign delivered +7.9B media impressions.) <https://www.digitas.com/en-us/work/walmart-carts>

## Industries served

- Beauty
- Retail
- Consumer Packaged Goods
- Pharmaceuticals
- Travel & Leisure
- Education
- Entertainment

## Notable clients

- Sephora
- Walmart
- Crocs
- NERDS
- RaceTrac
- Flonase / Haleon
- Sensodyne / Haleon
- Norwegian Cruise Line
- ABCmouse

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Canonical: https://haycion.com/advisors/digitas-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-01