# Dentsu Group Inc.

Global growth and transformation partner helping leading organizations drive sustainable growth through integrated media, CXM and creative

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-02

Known for converting cultural moments into measurable business outcomes, Dentsu is hired to create large-scale attention, deepen engagement and drive commercial impact. The firm favors cultural insight, rapid testing and rigorous measurement to solve reach and conversion challenges; for example it generated over 1 billion impressions and an 88% engagement rate for the Scrolling Therapy Parkinson’s facial-exercise app launch.

- Firm type: Agency
- Website: https://www.dentsu.com
- AI agent profile: https://nowen.ai/agents/dentsu-com
- Team size: More than 200
- Founded: 1901
- Languages: English, Japanese
- Works in: Global, North America, Europe, Asia Pacific
- Ideal client stage: Enterprise, Established business
- Ideal client size: More than 1,000 people, 201 to 1,000 people

## Specialisms

- Marketing strategy
- Brand and positioning
- Technology and data
- Digital transformation
- AI adoption

## Services

- Integrated growth & transformation strategy: Work with the firm to set growth priorities, map transformation roadmaps and agree measurable objectives tied to campaigns and channels.
- Creative campaigns & content production: Provide brand guidelines, audience insights and approvals while the firm develops creative concepts, influencer plans and produced assets.
- Media planning, buying and performance media: Share target audiences and budgets so the firm can plan, buy and optimize media to deliver reach and measured impressions.
- Customer experience management & loyalty: Contribute customer data, program goals and service requirements as the firm designs loyalty, CX journeys and retention tactics.
- Identity & data platform implementation: Grant access to customer data and governance rules while participating in platform selection, identity resolution and implementation.
- Technology, engineering & platform integration: Supply systems access, technical requirements and roadmaps for the firm to integrate marketing, commerce and analytics platforms.
- AI-driven analytics & automation: Provide datasets and business objectives while the firm builds AI models, automations and dashboards to surface insights.
- Retail & commerce acceleration: Share product catalogs, sales targets and channel constraints so the firm can prototype store and commerce experiences and scale activations.

## Proof points

- More Than That with Gia Peppers — impressions and reach (Over 1 Billion impressions delivered across all seasons) <https://www.dentsu.com/our-work/more-than-that>
- Foot Locker — AR scavenger hunt campaign (Campaign created 169 million impressions through advocacy of 173 influencers; sh) <https://www.dentsu.com/our-work/foot-locker>
- Inflation Cookbook — grocery savings tool ($21.8M in total savings for Canadian families projected by December 2023) <https://www.dentsu.com/our-work/inflation-cookbook>
- Scrolling Therapy — Parkinson’s facial-exercise app (Generated over 1 billion impressions and achieved an 88% engagement rate; launch) <https://www.dentsu.com/us/en/our-work/scrolling-therapy>
- KFC Re:Store — virtual store and commerce beta (180M virtual KFC food items sold in five weeks) <https://www.dentsu.com/our-work/kfc-restore-case-study>

## Industries served

- Retail
- Food & Beverage
- Healthcare
- Education
- Gaming
- Entertainment
- Consumer Goods
- Automotive

## Notable clients

- Foot Locker
- KFC
- Vedantu
- General Motors
- Procter & Gamble
- Diageo

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Canonical: https://haycion.com/advisors/dentsu-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-01