{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/demandmaven-io","markdownUrl":"https://haycion.com/advisors/demandmaven-io.md","jsonUrl":"https://haycion.com/advisors/demandmaven-io.json","name":"DemandMaven, Inc.","headline":"Helps SaaS companies uncover customer insights and build data-driven go-to-market and growth plans.","firmType":"Consultancy","website":"https://demandmaven.io","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T20:46:50.028Z","extractedAt":"2026-10-15T20:45:00.030Z","dateLine":{"kind":"checked","date":"2026-10-15T20:45:00.030Z"},"about":"Known for converting deep customer interviews into prioritized go-to-market moves, DemandMaven applies voice-of-customer and JTBD research to solve positioning, activation and acquisition bottlenecks for SaaS teams; proof includes helping Motivo triple MRR in four months while doubling monthly website traffic.","intro":"The firm translates customer discovery into testable plans and roadmaps; it conducted and analyzed 47 customer discovery interviews for a client.","titlePhrase":"SaaS Growth Strategy Consultancy","publishedPricing":"Fractional CMO retainer: $10,000/month; Growth Retainer: retainers start at $5K per month; SaaS pricing project: starts at $15K.","agentUrl":"https://nowen.ai/agents/demandmaven-io","contactUrl":"https://haycion.com/advisors/demandmaven-io/contact","boonFrontDoor":{"url":"https://boon.ai/agents/demandmaven-io","label":"Send DemandMaven, Inc. a request on Boon","sub":"Boon forwards it to DemandMaven, Inc. and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Fractional executive"},{"label":"Founded","value":"2018"},{"label":"Works in","value":"Global"}],"idealClient":{"stages":["Seed","Series A","Series B and later"],"sizes":["1 to 10 people","11 to 50 people","51 to 200 people"]},"fit":{"goodFit":["A seed-stage startup, a Series A startup or a Series B or later company with 1 to 10 people, 11 to 50 people or 51 to 200 people","In SaaS, software or technology","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Fractional executive","definition":"A senior leader works part-time inside your team."}]},"specialisms":[{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"pricing-and-packaging","label":"Pricing and packaging","hubUrl":"https://haycion.com/advisors/specialism/pricing-and-packaging"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"}],"services":[{"name":"Growth Engagement","description":"Defines growth priorities, acquisition tactics and measurement using customer insights and results like Motivo's 3x MRR in four months and doubled website traffic."},{"name":"Go-to-Market Engagement","description":"Builds positioning, messaging and launch plans informed by voice-of-customer and JTBD research used for SparkToro and SearchPilot."},{"name":"Jobs-to-be-Done (JTBD) Research","description":"Runs JTBD interviews and thematic analysis to surface jobs and messaging opportunities as done for SearchPilot."},{"name":"SaaS Pricing Strategy","description":"Creates pricing and packaging recommendations grounded in customer insight and the MRR gains seen at Rindle and Redokun."},{"name":"SaaS Activation & Onboarding Strategy","description":"Designs activation and onboarding flows informed by customer interviews to improve early activation in growth engagements."},{"name":"SaaS Product & UX Strategy","description":"Turns voice-of-customer interviews into prioritized product opportunities, shown by Hamilton Rock's 47 discovery interviews and SparkToro's 19."},{"name":"Fractional CMO (retainer)","description":"Provides ongoing go-to-market leadership and execution on retainer, drawing on engagements that drove rapid MRR growth for Motivo and Rindle."},{"name":"SaaS Due Diligence","description":"Assesses product-market fit and growth signals using customer research, JTBD findings and historic MRR outcomes from prior client work."}],"proofPoints":[{"title":"Redokun case study","url":"https://demandmaven.io/case-study-redokun/","metric":"Redokun doubled their MRR.","client":"Redokun","summary":"Redokun doubled their MRR."},{"title":"Hamilton Rock case study","url":"https://demandmaven.io/case-study-hamilton-rock/","metric":"Conducted and analyzed 47 customer discovery interviews.","client":"Hamilton Rock","summary":"Conducted and analyzed 47 customer discovery interviews."},{"title":"Fractional CMO trust signal","url":"https://demandmaven.io/services/saas-fractional-cmo/","metric":"Trusted by over 100+ SaaS businesses with their toughest growth challenges.","summary":"Trusted by over 100+ SaaS businesses with their toughest growth challenges."},{"title":"Growth Engagement availability","url":"https://demandmaven.io/services/growth-sprint/","metric":"This offering books out 1 – 2 months in advance.","summary":"This offering books out 1-2 months in advance."},{"title":"JTBD Research delivery","url":"https://demandmaven.io/services/jtbd-research/","metric":"Delivers 10 JTBD-style interviews and insights within 4-5 weeks.","summary":"Delivers 10 JTBD-style interviews and insights within 4-5 weeks."}],"industries":[{"slug":"saas","label":"SaaS","hubUrl":"https://haycion.com/advisors/industry/saas"},{"slug":"software","label":"Software","hubUrl":"https://haycion.com/advisors/industry/software"},{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"}],"notableClients":["SparkToro","Redokun","Freshworks","Motivo","Rindle","SearchPilot","Tom’s Planner","Hamilton Rock","Exposure","Uplisting"],"certifications":[],"faq":[]}