{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/criticalmass-com","markdownUrl":"https://haycion.com/advisors/criticalmass-com.md","jsonUrl":"https://haycion.com/advisors/criticalmass-com.json","name":"Critical Mass","headline":"Global digital experience agency helping brands create connected digital ecosystems with design, data and technology.","firmType":"Agency","website":"https://www.criticalmass.com","location":"Calgary, Alberta, Canada","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T20:39:15.541Z","extractedAt":"2026-10-15T20:38:09.135Z","dateLine":{"kind":"checked","date":"2026-10-15T20:38:09.135Z"},"about":"Integrating design, data and technology to build connected digital ecosystems, Critical Mass applies data-driven creativity to solve fragmented customer experiences and launch culturally relevant campaigns. Buyers hire them to unite product, marketing and commerce across channels, a practice validated by recent award recognition such as Diageo’s The Bar, listed as a Winner (May 2026) on the firm's homepage.","intro":"Designs connected digital experiences that reduce channel friction and scale culturally relevant campaigns; recent work includes the GOArmy.com rebuild and the Skittles POP'D Launch.","titlePhrase":"Digital Experience & Design Agency","agentUrl":"https://nowen.ai/agents/criticalmass-com","contactUrl":"https://haycion.com/advisors/criticalmass-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/criticalmass-com","label":"Send Critical Mass a request on Boon","sub":"Boon forwards it to Critical Mass and invites them to reply."},"facts":[{"label":"Languages","value":"English"},{"label":"Works in","value":"Global, North America, United States, Canada, Europe, United Kingdom, Latin America, Asia Pacific"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["More than 1,000 people","201 to 1,000 people"]},"fit":{"goodFit":["An established business or an enterprise with More than 1,000 people or 201 to 1,000 people","In consumer goods, retail, automotive, telecommunications, food & beverage, entertainment or B2B","Based anywhere: they work globally"],"engagement":[]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"digital-transformation","label":"Digital transformation","hubUrl":"https://haycion.com/advisors/specialism/digital-transformation"}],"services":[{"name":"Digital brand identity and campaigns","description":"Develops brand identities and launches campaigns demonstrated by the award-winning Skittles POP’D Launch (Bronze, May 2026)."},{"name":"Experience design (UX/UI and content)","description":"Designs UX, UI and content to create cohesive, content-led digital experiences showcased in client work on the homepage."},{"name":"E‑commerce and MarTech/AdTech implementation","description":"Implements e-commerce platforms and MarTech/AdTech stacks to enable connected commerce and marketing operations."},{"name":"Data, analytics and AI solutions","description":"Builds data, analytics foundations and AI adoption roadmaps to inform personalization and product decisions."},{"name":"Content production and immersive content","description":"Produces content and immersive assets for campaigns and experiences, with work featured in recent award wins."},{"name":"Performance marketing and media","description":"Manages performance media to drive measurable outcomes across campaigns for global brands."},{"name":"Search and discoverability innovation","description":"Improves site and platform search and discovery to enhance findability within connected digital ecosystems."},{"name":"Innovation and prototyping for new platforms","description":"Prototypes and pilots concepts for new platforms to test ideas and accelerate digital transformation."}],"proofPoints":[{"title":"Skittles POP’D Launch: Finding Crunch Acceptance","url":"https://www.criticalmass.com/","client":"Skittles POP’D Launch","summary":"Launched the Skittles POP'D campaign titled Finding Crunch Acceptance."},{"title":"GOArmy.com: Building a Better Army","url":"https://www.criticalmass.com/","client":"GOArmy.com","summary":"Built a better GOArmy.com."},{"title":"AT&T Business' Sleep with Rain","url":"https://www.criticalmass.com/","summary":"Delivered the AT&T Business 'Sleep with Rain' project."},{"title":"Starburst's Different Every Time","url":"https://www.criticalmass.com/","summary":"Created Starburst's 'Different Every Time' project."},{"title":"B2B with a Human Heart: How Digital Experiences Can Show Buyers You Understand Them","url":"https://www.criticalmass.com/news/b2b-with-a-human-heart-how-digital-experiences-can-show-buyers-you","summary":"Explains how digital experiences can show buyers you understand them in B2B."}],"industries":[{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"automotive","label":"Automotive","hubUrl":"https://haycion.com/advisors/industry/automotive"},{"slug":"telecommunications","label":"Telecommunications","hubUrl":"https://haycion.com/advisors/industry/telecommunications"},{"slug":"food-and-beverage","label":"Food & Beverage","hubUrl":"https://haycion.com/advisors/industry/food-and-beverage"},{"slug":"entertainment","label":"Entertainment","hubUrl":"https://haycion.com/advisors/industry/entertainment"},{"slug":"b2b","label":"B2B","hubUrl":"https://haycion.com/advisors/industry/b2b"}],"notableClients":["Nike","BMW","AT&T","Starburst","Skittles","Diageo","Lipton","M&M's","kate spade new york"],"certifications":[],"faq":[]}