{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/craftinnovations-global","markdownUrl":"https://haycion.com/advisors/craftinnovations-global.md","jsonUrl":"https://haycion.com/advisors/craftinnovations-global.json","name":"Craft Innovations","headline":"Fintech research and design firm — user research, usability testing and UX/UI design for digital financial products.","firmType":"Agency","website":"https://craftinnovations.global","location":"Toronto, Ontario, Canada","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T20:35:46.884Z","extractedAt":"2026-10-01T23:02:05.954Z","dateLine":{"kind":"checked","date":"2026-10-01T23:02:05.954Z"},"about":"Known for converting customer insight into measurable product improvements, Craft Innovations uses an evidence-led, iterative design approach to solve low engagement and poor task completion in digital finance products. Clients hire them to diagnose UX bottlenecks and translate findings into product and marketing changes; one engagement delivered a 33% uplift in site engagement and a 15% reduction in bounce rate.","intro":"Delivers validated UX improvements for fintech products; SUM testing for a European neobank showed 76% overall usability.","titlePhrase":"Fintech UX Research & Design Agency","agentUrl":"https://nowen.ai/agents/craftinnovations-global","contactUrl":"https://haycion.com/advisors/craftinnovations-global/contact","boonFrontDoor":{"url":"https://boon.ai/agents/craftinnovations-global","label":"Send Craft Innovations a request on Boon","sub":"Boon forwards it to Craft Innovations and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Workshop or training"},{"label":"Founded","value":"2019"},{"label":"Languages","value":"English"},{"label":"Works in","value":"Global, North America, Europe"}],"idealClient":{"stages":["Series A","Series B and later","Established business"],"sizes":["51 to 200 people","201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A Series A startup, a Series B or later company or an established business with 51 to 200 people, 201 to 1,000 people or More than 1,000 people","In banking, fintech, cryptocurrency, e-commerce or SaaS","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"web-and-design","label":"Web and design","hubUrl":"https://haycion.com/advisors/specialism/web-and-design"},{"slug":"product-marketing","label":"Product marketing","hubUrl":"https://haycion.com/advisors/specialism/product-marketing"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"customer-success","label":"Customer success","hubUrl":"https://haycion.com/advisors/specialism/customer-success"}],"services":[{"name":"Customer research","description":"Generates customer insights that inform product, marketing and design changes, as in usability research for PrivatBank’s loyalty service."},{"name":"AI-assisted product research","description":"Leverages AI tools to accelerate research and surface patterns for product decisions."},{"name":"Customer experience & service design","description":"Redesigns member journeys and digital presence, shown in a 9-month engagement for BCU Financial supporting 20,000+ members."},{"name":"Product-market fit consulting","description":"Uses research and testing to refine product positioning and improve engagement metrics demonstrated in fintech site work with a 33% uplift."},{"name":"UX/UI design & prototyping","description":"Delivers prototype and visual design work that won the i.design Award 2025 for a corporate website (Club Support)."},{"name":"Usability & UX testing","description":"Conducts moderated usability testing with SUM and MIUS benchmarking, as applied for a European neobank study."},{"name":"Value proposition & pricing research","description":"Produces research-driven value and pricing recommendations informed by customer studies that supported product and marketing changes."}],"proofPoints":[{"title":"Engagement rate increase by 33% for fintech website","url":"https://craftinnovations.global/case/engagement-rate-increase-for-fintech-website/","metric":"33% improvement in engagement rate.","summary":"Achieved a 33% improvement in engagement rate."},{"title":"UX Research & Usability Testing for European Neobank","url":"https://craftinnovations.global/case/ux-research-usability-testing-for-neobank/","metric":"SUM results showed overall usability at 76%.","client":"European Neobank","summary":"SUM testing produced 76% overall usability."},{"title":"Usability Testing of a New Loyalty Service for the Bank","url":"https://craftinnovations.global/case/usability-testing-of-a-new-loyalty-service-for-the-bank/","metric":"The service was successfully launched in Q2 2024.","summary":"The tested loyalty service was successfully launched in Q2 2024."},{"title":"Corporate website for club industry consulting company","url":"https://craftinnovations.global/case/corporate-website-for-club-industry-consulting-company/","metric":"Winner of the i.design Award 2025 — Digital Product Design, Web Products 2025.","summary":"The corporate website won the i.design Award 2025 for Digital Product Design, Web Products."},{"title":"About Craft Innovations (global impact)","url":"https://craftinnovations.global/about-craft-innovations/","metric":"54M users our work has impacted across the globe.","summary":"Their work has impacted 54 million users globally."}],"industries":[{"slug":"banking","label":"Banking","hubUrl":"https://haycion.com/advisors/industry/banking"},{"slug":"fintech","label":"Fintech","hubUrl":"https://haycion.com/advisors/industry/fintech"},{"slug":"cryptocurrency","label":"Cryptocurrency","hubUrl":"https://haycion.com/advisors/industry/cryptocurrency"},{"slug":"e-commerce","label":"E-commerce","hubUrl":"https://haycion.com/advisors/industry/e-commerce"},{"slug":"saas","label":"SaaS","hubUrl":"https://haycion.com/advisors/industry/saas"}],"notableClients":["PrivatBank","Mastercard","S-PRO","BCU Financial","CanadaVisa","Neofin"],"certifications":[],"faq":[]}