{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/conversion-com","markdownUrl":"https://haycion.com/advisors/conversion-com.md","jsonUrl":"https://haycion.com/advisors/conversion-com.json","name":"Conversion Factory Limited","headline":"Data-driven CRO agency helping startups and enterprises improve conversions and revenue through experimentation","firmType":"Agency","website":"https://conversion.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T20:37:20.377Z","extractedAt":"2026-10-15T20:35:59.607Z","dateLine":{"kind":"checked","date":"2026-10-15T20:35:59.607Z"},"about":"Ties experimentation directly to revenue by running rigorous, hypothesis-led tests that show which changes move business metrics. Buyers hire them to turn underperforming conversion funnels into measurable revenue growth. Proof includes a first experiment for Clarks that produced a 2.6% conversion uplift, delivering £2.8m in additional annual revenue.","intro":"Runs rigorous tests to reveal which changes move revenue; for Wistia this approach more than doubled sales and increased revenue 46% while cutting ad spend 88%.","titlePhrase":"Conversion Optimization Agency","agentUrl":"https://nowen.ai/agents/conversion-com","contactUrl":"https://haycion.com/advisors/conversion-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/conversion-com","label":"Send Conversion Factory Limited a request on Boon","sub":"Boon forwards it to Conversion Factory Limited and invites them to reply."},"facts":[{"label":"Engagement models","value":"Retainer, Project, Workshop or training"},{"label":"Team size","value":"51 to 200"},{"label":"Founded","value":"2022"},{"label":"Works in","value":"Global, Europe, North America, United Kingdom, United States, Canada"}],"idealClient":{"stages":["Seed","Series B and 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packaging","hubUrl":"https://haycion.com/advisors/specialism/pricing-and-packaging"},{"slug":"market-research","label":"Market research","hubUrl":"https://haycion.com/advisors/specialism/market-research"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"}],"services":[{"name":"Conversion rate optimization","description":"Runs rigorous experiments to increase conversions and revenue, as shown by a 2.6% uplift for Clarks that generated £2.8m in annual revenue."},{"name":"Effective personalization","description":"Implements targeted personalization experiments to boost ancillary sales and ROI, evidenced by a 20% ancillary sales increase and 18x ROI for Gousto."},{"name":"Conversion-centered design","description":"Redesigns pages and funnels to drive purchase activity, highlighted by Wistia's pricing test that more than doubled sales and grew revenue 46%."},{"name":"Enterprise program consulting","description":"Builds and scales enterprise experimentation programs to increase trials and conversions, exemplified by The Times' 28% rise in trial sign-ups."},{"name":"User experience research","description":"Conducts UX research to uncover friction and inform tests that lift donations and leads, as Unicef saw a 51% rise in average one-off donations and Kaplan improved lead conversion by 10%."},{"name":"Product and pricing experimentation","description":"Designs and runs product and pricing tests proven to boost sales and revenue, as Wistia's pricing experiment doubled sales and grew revenue 46%."},{"name":"Liftmap (experimentation platform)","description":"Provides an experimentation platform to run, manage and measure tests and ROI, supporting results like Gousto's 18x return on investment."},{"name":"UX competitor benchmarking","description":"Benchmarks user experiences against competitors to prioritise experiments that improve conversion metrics such as Kaplan's 10% lead conversion uplift."}],"proofPoints":[{"title":"Clarks","url":"https://www.conversion.com/case-study/clarks/","metric":"We increased annual revenue by £2.8 million with our first experiment.","summary":"Increased annual revenue by £2.8 million with the first experiment."},{"title":"Gousto","url":"https://www.conversion.com/case-study/gousto/","metric":"This one experiment increased ancillary sales by 20%.","summary":"One experiment increased ancillary sales by 20%."},{"title":"Unicef","url":"https://www.conversion.com/case-study/unicef/","metric":"The experiment increased Unicef's average one-off donation size by 51%.","summary":"The experiment increased Unicef's average one-off donation size by 51%."},{"title":"Wistia","url":"https://www.conversion.com/case-study/wistia/","metric":"Sales more than doubled and revenue increased by 46% while ad spend fell by 88%.","summary":"Sales more than doubled and revenue increased by 46% while ad spend fell by 88%."},{"title":"Shaw Academy","url":"https://www.conversion.com/case-study/shaw-academy/","metric":"Revenue increased 5x and the conversion rate doubled.","summary":"Revenue increased 5x and the conversion rate doubled."},{"title":"The Times","url":"https://www.conversion.com/case-study/the-times/","metric":"Trial sign-ups increased by 28% in the first six months of the program.","summary":"Trial sign-ups increased by 28% in the first six months of the program."}],"industries":[{"slug":"e-commerce","label":"E-commerce","hubUrl":"https://haycion.com/advisors/industry/e-commerce"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"media","label":"Media","hubUrl":"https://haycion.com/advisors/industry/media"},{"slug":"nonprofit","label":"Nonprofit","hubUrl":"https://haycion.com/advisors/industry/nonprofit"},{"slug":"saas","label":"SaaS","hubUrl":"https://haycion.com/advisors/industry/saas"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"education","label":"Education","hubUrl":"https://haycion.com/advisors/industry/education"},{"slug":"travel","label":"Travel","hubUrl":"https://haycion.com/advisors/industry/travel"}],"notableClients":["Dollar Shave Club","Meta","Microsoft","Domino's Pizza","HP","Unity","Gousto","Clarks","Wistia","Unicef"],"certifications":[],"faq":[]}