# Clozd Inc.

Helps B2B revenue teams capture customer feedback at scale to improve win rates, retention, and GTM decisions.

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-02

Scaling customer feedback into decision intelligence, Clozd turns live interviews and AI analysis into clear revenue and retention trade‑offs for commercial teams. It is hired to diagnose why deals are lost or customers churn and to surface re‑engagement or messaging opportunities. Proof: work with Zoovu increased late‑stage conversion by more than 2.5x.

- Firm type: Consultancy
- Website: https://clozd.com
- AI agent profile: https://nowen.ai/agents/clozd-com
- Based in: Lehi, Utah, United States
- Engagement models: Retainer, Project, Outsourced team
- Founded: 2017
- Works in: Global, United States
- Ideal client stage: Series B and later, Established business, Enterprise
- Ideal client size: 51 to 200 people, 201 to 1,000 people, More than 1,000 people

## Specialisms

- Go-to-market strategy
- Market research
- Product marketing
- Customer success
- AI adoption

## Services

- Win‑Loss Analysis Programs: Clients grant access to won and lost deal contacts and CRM context so Clozd can interview buyers and sellers and surface re‑engagement signals.
- Churn & Retention Analysis: Clients share churned and at‑risk customer records and retention metrics for interviews and analysis that reveal recovery and retention levers.
- Implementation & Onboarding Feedback: Clients make recent implementations and new users available for structured feedback on onboarding and rollout experiences.
- Customer Experience (CX) Feedback Programs: Clients offer customers and stakeholders for structured CX feedback to identify experience issues tied to conversion and retention.
- Market Research from CRM Contacts: Clients provide CRM contact lists and deal context for market research that uncovers buyer trends and messaging gaps.
- Product Research & Validation: Clients provide users and buyer context to validate product concepts, features, and positioning through feedback.
- Feedback Collection Programs — Live & AI Interviews: Clients make buyers, users and stakeholders available for live interviews or scalable AI‑facilitated conversations.
- Platform access & AI integration (Clozd MCP): Clients grant data access and integration for the MCP platform so Clozd can enable AI workflows and platform‑driven decision intelligence.

## Proof points

- StackAdapt identified win‑back potential in lost deals (60% of loss interviews contained clear signals for future re‑engagement) <https://www.clozd.com/blog/stackadapt>
- Zoovu improved late‑stage conversion (Late‑stage conversion improved by more than 2.5x) <https://www.clozd.com/blog/zoovu-partners-with-clozd-to-boost-their-sales-win-rate>
- Clearbit used win‑loss to increase retention (Gross retention increased by 10%) <https://www.clozd.com/blog/clearbit-relies-on-win-loss-analysis-to-increase-buyer-empathy-guide-its-product-roadmap>
- Hello Heart uncovered a major win‑back opportunity ($500k hidden win‑back opportunity identified) <https://www.clozd.com/blog/hello-heart>
- AuditBoard refined messaging and improved win rate (Win rate increased by 5 percentage points) <https://www.clozd.com/blog/how-auditboard-uses-win-loss-data>

## Industries served

- B2B SaaS
- Business Services
- Healthcare
- Financial Services
- Manufacturing
- Transportation
- Telecommunications
- E-commerce / Retail

## Notable clients

- Clearbit
- Zoovu
- StackAdapt
- AuditBoard
- Hello Heart
- Gong
- Nitrogen
- Xactly
- Zoom
- Acquia

## Certifications

- ISO 27001
- ISO 27701

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Canonical: https://haycion.com/advisors/clozd-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-01