# Campfire Labs

Content marketing partner for software and B2B brands that creates research-backed longform and thought leadership

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-02

Research-driven longform thought leadership fuels the firm's approach, turning benchmark analysis into revenue-focused content that accelerates deals and strengthens sales enablement. Campfire Labs has proven this with Clearbit's Data-Driven Sales microsite, which generated $30,000 MRR and 75,000 new subscribers, plus category-creation work that accelerated deals for clients.

- Firm type: Agency
- Website: https://www.campfirelabs.co
- AI agent profile: https://nowen.ai/agents/campfirelabs-co
- Engagement models: Project, Retainer
- Team size: 6 to 20
- Founded: 2018
- Pricing: $15K project minimum; recurring projects: $5-10K per month; flexible retainers: $5-10K per month

## Specialisms

- Marketing strategy
- SEO and content
- Brand and positioning
- Demand generation
- AI adoption

## Services

- Content strategy: Develops research-backed content plans aligning longform thought leadership with sales enablement and demand goals.
- Thought leadership programs: Builds executive-focused programs using research and longform pieces to raise brand recognition and referral traffic.
- Generative AI strategy: Advises on adopting generative AI to scale content production and streamline campaign workflows.
- SEO content: Produces SEO content grounded in benchmark analysis of 500+ B2B SaaS companies to grow organic traffic.
- Reports, eBooks and pillar content: Creates reports and eBooks, including category-creation assets and benchmark studies, to generate leads and accelerate deals.
- Case studies & customer storytelling: Turns customer outcomes into case studies that strengthen sales enablement and support competitor-comparison positioning.
- Executive ghostwriting: Ghostwrites executive content to enhance brand recognition and increase referral traffic and sales enablement.
- Microsites & campaign builds: Builds microsites and campaign pages that have driven measurable results, including $30,000 MRR and 75,000 new subscribers.

## Proof points

- Clearbit microsite — Data-Driven Sales ($30,000 MRR; 75,000 new subscribers) <https://www.campfirelabs.co/case-studies/clearbit-microsite>
- Vena competitor-comparison content (Multiple deals closed; strengthened sales enablement) <https://www.campfirelabs.co/case-studies/vena-comparison-content>
- Spekit category creation eBook & microsite (200+ eBook downloads; 20+ deals accelerated) <https://www.campfirelabs.co/case-studies/spekit-category-creation>
- Bonusly executive ghostwriting (Enhanced brand recognition; increased referral traffic and sales enablement asse) <https://www.campfirelabs.co/case-studies/bonusly-executive-ghostwriting>
- SEO content benchmarks report (Analysis of organic traffic from 500+ B2B SaaS companies; vertical-specific benc) <https://www.campfirelabs.co/blog/seo-content-benchmarks-for-seven-b2b-saas-industries>

## Industries served

- B2B SaaS
- Developer Tools
- HR Tech
- Sales & Marketing Technology

## Notable clients

- Clearbit
- Asana
- Dropbox
- Notion
- Lattice
- Spekit
- Bonusly
- Vena

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Canonical: https://haycion.com/advisors/campfirelabs-co
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-01