{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/campfirelabs-co","markdownUrl":"https://haycion.com/advisors/campfirelabs-co.md","jsonUrl":"https://haycion.com/advisors/campfirelabs-co.json","name":"Campfire Labs","headline":"Content marketing partner for software and B2B brands that creates research-backed longform and thought leadership","firmType":"Agency","website":"https://www.campfirelabs.co","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T20:18:57.612Z","extractedAt":"2026-10-15T20:17:51.255Z","dateLine":{"kind":"checked","date":"2026-10-15T20:17:51.255Z"},"about":"Research-driven longform thought leadership fuels the firm's approach, turning benchmark analysis into revenue-focused content that accelerates deals and strengthens sales enablement. Campfire Labs has proven this with Clearbit's Data-Driven Sales microsite, which generated $30,000 MRR and 75,000 new subscribers, plus category-creation work that accelerated deals for clients.","intro":"Builds research-backed longform content and category plays to accelerate pipeline; Spekit work accelerated 20+ deals.","titlePhrase":"Content Marketing Agency for Software","publishedPricing":"$15K project minimum; recurring projects: $5-10K per month; flexible retainers: $5-10K per month","agentUrl":"https://nowen.ai/agents/campfirelabs-co","contactUrl":"https://haycion.com/advisors/campfirelabs-co/contact","boonFrontDoor":{"url":"https://boon.ai/agents/campfirelabs-co","label":"Send Campfire Labs a request on Boon","sub":"Boon forwards it to Campfire Labs and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer"},{"label":"Team size","value":"6 to 20"},{"label":"Founded","value":"2018"},{"label":"Works in","value":"Global, North America, United States, Canada, United Kingdom"}],"idealClient":{"stages":["Series A","Series B and later","Established business"],"sizes":["51 to 200 people","201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["A Series A startup, a Series B or later company or an established business with 51 to 200 people, 201 to 1,000 people or More than 1,000 people","In B2B SaaS, developer tools, HR tech or sales & marketing technology","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."}]},"specialisms":[{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"}],"services":[{"name":"Content strategy","description":"Develops research-backed content plans aligning longform thought leadership with sales enablement and demand goals."},{"name":"Thought leadership programs","description":"Builds executive-focused programs using research and longform pieces to raise brand recognition and referral traffic."},{"name":"Generative AI strategy","description":"Advises on adopting generative AI to scale content production and streamline campaign workflows."},{"name":"SEO content","description":"Produces SEO content grounded in benchmark analysis of 500+ B2B SaaS companies to grow organic traffic."},{"name":"Reports, eBooks and pillar content","description":"Creates reports and eBooks, including category-creation assets and benchmark studies, to generate leads and accelerate deals."},{"name":"Case studies & customer storytelling","description":"Turns customer outcomes into case studies that strengthen sales enablement and support competitor-comparison positioning."},{"name":"Executive ghostwriting","description":"Ghostwrites executive content to enhance brand recognition and increase referral traffic and sales enablement."},{"name":"Microsites & campaign builds","description":"Builds microsites and campaign pages that have driven measurable results, including $30,000 MRR and 75,000 new subscribers."}],"proofPoints":[{"title":"Clearbit microsite — Data-Driven Sales","url":"https://www.campfirelabs.co/case-studies/clearbit-microsite","metric":"Generated $30,000 MRR.","client":"Clearbit microsite - Data-Driven Sales","summary":"Generated $30,000 MRR."},{"title":"Clearbit microsite — Data-Driven Sales (subscribers)","url":"https://www.campfirelabs.co/case-studies/clearbit-microsite","metric":"75,000 new subscribers.","client":"Clearbit microsite - Data-Driven Sales (subscribers)","summary":"Generated 75,000 new subscribers."},{"title":"Spekit category book and microsite","url":"https://www.campfirelabs.co/case-studies/spekit-category-creation","metric":"200+ eBook downloads.","summary":"Recorded 200+ eBook downloads."},{"title":"Spekit category book and microsite (pipeline)","url":"https://www.campfirelabs.co/case-studies/spekit-category-creation","metric":"20+ deals accelerated.","summary":"Accelerated 20+ deals."},{"title":"Vena competitor comparison content","url":"https://www.campfirelabs.co/case-studies/vena-comparison-content","metric":"Multiple deals closed.","summary":"Closed multiple deals."},{"title":"Bonusly executive ghostwriting program","url":"https://www.campfirelabs.co/case-studies/bonusly-executive-ghostwriting","metric":"Enhanced brand recognition.","summary":"Enhanced brand recognition."}],"industries":[{"slug":"b2b-saas","label":"B2B SaaS","hubUrl":"https://haycion.com/advisors/industry/b2b-saas"},{"slug":"developer-tools","label":"Developer Tools","hubUrl":"https://haycion.com/advisors/industry/developer-tools"},{"slug":"hr-tech","label":"HR Tech","hubUrl":"https://haycion.com/advisors/industry/hr-tech"},{"slug":"sales-and-marketing-technology","label":"Sales & Marketing Technology","hubUrl":"https://haycion.com/advisors/industry/sales-and-marketing-technology"}],"notableClients":["Clearbit","Asana","Dropbox","Notion","Lattice","Spekit","Bonusly","Vena"],"certifications":[],"faq":[]}