# BTS Global consulting firm that turns strategy into action with experiential leadership development and AI-enabled capability building > Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm Updated 2026-10-02 Known for converting strategy into measurable behavior change at scale, BTS embeds new skills and routines across organizations to ensure strategic priorities translate into daily action. Its work delivered a 7% conversion lift for a wellness client and achieved 90% one-year retention for leaders at Wellstar; BTS holds ISO/IEC 27001 and ISO/IEC 27701 certifications. - Firm type: Consultancy - Website: https://bts.com - AI agent profile: https://nowen.ai/agents/bts-com - Based in: Stockholm, Sweden - Engagement models: Project, Retainer, Workshop or training - Team size: More than 200 - Founded: 1986 - Works in: Global, North America, Europe, United Kingdom, United States, Asia Pacific, Latin America, Africa - Ideal client stage: Established business, Enterprise - Ideal client size: More than 1,000 people, 201 to 1,000 people, 51 to 200 people ## Specialisms - People and talent - Go-to-market strategy - AI adoption - Digital transformation - Operations and scaling ## Services - Strategy execution & transformation: Helps clients convert strategy into measurable behavior change by embedding new skills and routines across the organization. - Leadership development and simulations: Designs experiential programs that reached 1,600+ frontline leaders and captured more than 700 documented behavior changes. - Coaching and scaled coaching programs: Delivers scaled coaching programs that produced a 90% one-year retention rate for coached leaders and increased retention 31% versus peers. - AI capability building and AI-enabled coaching: Builds enterprise AI capability and AI-enabled coaching, aligning thousands of employees and raising conversions 7% with 39% higher playbook adherence. - Go-to-market performance & sales enablement: Boosts go-to-market performance; AI sales coaching increased a wellness client's conversion rates by 7% and playbook adherence by 39%. - Talent insights, assessment & succession planning: Provides talent diagnostics and succession planning that supported a future-ready leadership bench with 100% of senior leaders recommending the work. - Executive advisory & team performance: Advises executive teams to improve alignment and performance, with participating senior leaders in a fintech engagement unanimously recommending the work. - Custom digital learning & capability platforms: Develops custom digital learning platforms, including an enterprise learning ecosystem co-created for an aluminum client that improved financial performance. ## Proof points - AI sales coaching boosts conversions 7% for wellness company (7% increase in conversion rates; 39% increase in playbook adherence; 26 hours sa) - Driving engagement and retention with scaled coaching (Wellstar) (Coached leaders achieved a 90% one-year retention rate; retention 31% higher vs ) - Strengthening talent and leadership development in the aluminum industry (Co‑created enterprise learning ecosystem that improved financial performance, op) - Reimagining frontline leadership at scale in global manufacturing (Reached 1,600+ frontline leaders and captured 700+ documented behavior-change ac) - Building a future-ready leadership bench in global fintech (100% of participating senior leaders would recommend working with BTS and left w) - Accelerating AI-first innovation at scale (medical devices case) (Built AI capability and aligned thousands of employees to support enterprise tra) ## Industries served - Technology - Telecommunications - Banking - Insurance - Healthcare - Consumer Goods - Manufacturing - Energy ## Notable clients - Microsoft - Coca-Cola - Unilever ## Certifications - ISO/IEC 27001 - ISO/IEC 27701 --- Canonical: https://haycion.com/advisors/bts-com Source: Haycion Advisor Network, https://haycion.com/advisors Listing extracted: 2026-10-01