{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/bts-com","markdownUrl":"https://haycion.com/advisors/bts-com.md","jsonUrl":"https://haycion.com/advisors/bts-com.json","name":"BTS","headline":"Global consulting firm that turns strategy into action with experiential leadership development and AI-enabled capability building","firmType":"Consultancy","website":"https://bts.com","location":"Stockholm, Sweden","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T20:16:52.390Z","extractedAt":"2026-10-01T22:46:18.297Z","dateLine":{"kind":"checked","date":"2026-10-01T22:46:18.297Z"},"about":"Known for converting strategy into measurable behavior change at scale, BTS embeds new skills and routines across organizations to ensure strategic priorities translate into daily action. Its work delivered a 7% conversion lift for a wellness client and achieved 90% one-year retention for leaders at Wellstar; BTS holds ISO/IEC 27001 and ISO/IEC 27701 certifications.","intro":"Helps organizations embed AI-enabled coaching and simulations to change routines and improve sales execution, achieving a 39% increase in playbook adherence in a client engagement.","titlePhrase":"Strategy Execution Consultancy","agentUrl":"https://nowen.ai/agents/bts-com","contactUrl":"https://haycion.com/advisors/bts-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/bts-com","label":"Send BTS a request on Boon","sub":"Boon forwards it to BTS and invites them to reply."},"facts":[{"label":"Engagement models","value":"Project, Retainer, Workshop or training"},{"label":"Team size","value":"More than 200"},{"label":"Founded","value":"1986"},{"label":"Works in","value":"Global, North America, Europe, United Kingdom, United States, Asia Pacific, Latin America, Africa"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["More than 1,000 people","201 to 1,000 people","51 to 200 people"]},"fit":{"goodFit":["An established business or an enterprise with More than 1,000 people, 201 to 1,000 people or 51 to 200 people","In technology, telecommunications, banking, insurance, healthcare, consumer goods, manufacturing or energy","Based anywhere: they work globally"],"engagement":[{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"people-and-talent","label":"People and talent","hubUrl":"https://haycion.com/advisors/specialism/people-and-talent"},{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"digital-transformation","label":"Digital transformation","hubUrl":"https://haycion.com/advisors/specialism/digital-transformation"},{"slug":"operations-and-scaling","label":"Operations and scaling","hubUrl":"https://haycion.com/advisors/specialism/operations-and-scaling"}],"services":[{"name":"Strategy execution & transformation","description":"Helps clients convert strategy into measurable behavior change by embedding new skills and routines across the organization."},{"name":"Leadership development and simulations","description":"Designs experiential programs that reached 1,600+ frontline leaders and captured more than 700 documented behavior changes."},{"name":"Coaching and scaled coaching programs","description":"Delivers scaled coaching programs that produced a 90% one-year retention rate for coached leaders and increased retention 31% versus peers."},{"name":"AI capability building and AI-enabled coaching","description":"Builds enterprise AI capability and AI-enabled coaching, aligning thousands of employees and raising conversions 7% with 39% higher playbook adherence."},{"name":"Go-to-market performance & sales enablement","description":"Boosts go-to-market performance; AI sales coaching increased a wellness client's conversion rates by 7% and playbook adherence by 39%."},{"name":"Talent insights, assessment & succession planning","description":"Provides talent diagnostics and succession planning that supported a future-ready leadership bench with 100% of senior leaders recommending the work."},{"name":"Executive advisory & team performance","description":"Advises executive teams to improve alignment and performance, with participating senior leaders in a fintech engagement unanimously recommending the work."},{"name":"Custom digital learning & capability platforms","description":"Develops custom digital learning platforms, including an enterprise learning ecosystem co-created for an aluminum client that improved financial performance."}],"proofPoints":[{"title":"AI sales coaching boosts conversions 7% for wellness company","url":"https://bts.com/stories/ai-sales-coaching-boosts-conversions-wellness-company","metric":"7% increase in conversion rates.","client":"wellness company","summary":"Achieved a 7% increase in conversion rates."},{"title":"AI sales coaching: playbook adherence","url":"https://bts.com/stories/ai-sales-coaching-boosts-conversions-wellness-company","metric":"39% increase in playbook adherence.","summary":"Increased playbook adherence by 39%."},{"title":"AI sales coaching: manager time savings","url":"https://bts.com/stories/ai-sales-coaching-boosts-conversions-wellness-company","metric":"26 hours saved per manager per month.","summary":"Saved 26 hours per manager per month."},{"title":"Scaling leadership coaching at Wellstar","url":"https://bts.com/stories/scaling-leadership-coaching-to-strengthen-engagement-retention-and-innovation","metric":"Retention for coached leaders was 31% higher than non-coached peers.","client":"Wellstar","summary":"Retention for coached leaders was 31% higher than non-coached peers."},{"title":"Building a future-ready leadership bench in global fintech","url":"https://bts.com/stories/building-a-future-ready-leadership-bench-in-global-fintech","metric":"100% of participating leaders would recommend working with BTS.","client":"global fintech","summary":"100% of participating leaders would recommend working with BTS."}],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"telecommunications","label":"Telecommunications","hubUrl":"https://haycion.com/advisors/industry/telecommunications"},{"slug":"banking","label":"Banking","hubUrl":"https://haycion.com/advisors/industry/banking"},{"slug":"insurance","label":"Insurance","hubUrl":"https://haycion.com/advisors/industry/insurance"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"consumer-goods","label":"Consumer Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-goods"},{"slug":"manufacturing","label":"Manufacturing","hubUrl":"https://haycion.com/advisors/industry/manufacturing"},{"slug":"energy","label":"Energy","hubUrl":"https://haycion.com/advisors/industry/energy"}],"notableClients":["Microsoft","Coca-Cola","Unilever"],"certifications":["ISO/IEC 27001","ISO/IEC 27701"],"faq":[]}