{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/brooksgroup-com","markdownUrl":"https://haycion.com/advisors/brooksgroup-com.md","jsonUrl":"https://haycion.com/advisors/brooksgroup-com.json","name":"The Brooks Group","headline":"Helps B2B organizations accelerate revenue with evidence-based sales training, coaching and leadership development.","firmType":"Advisory firm","website":"https://brooksgroup.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T23:20:51.324Z","extractedAt":"2026-10-02T03:13:05.701Z","dateLine":{"kind":"checked","date":"2026-10-02T03:13:05.701Z"},"about":"Known for evidence-focused skill transfer that links training to measurable revenue outcomes, The Brooks Group is engaged to turn learning into consistent seller performance and stronger sales leadership. Buyers hire them to fix stalled pipeline conversion and leadership gaps. Its work produced tangible results: an engagement with AUMA helped that client deliver a record year in 2023.","intro":"Delivers practical sales skill adoption, coaching and leadership development to lift win rates and consistency; named a Training Industry Top 20 Sales Training and Enablement Company in 2025.","titlePhrase":"B2B Sales Training Advisory Firm","agentUrl":"https://nowen.ai/agents/brooksgroup-com","contactUrl":"https://haycion.com/advisors/brooksgroup-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/brooksgroup-com","label":"Send The Brooks Group a request on Boon","sub":"Boon forwards it to The Brooks Group and invites them to reply."},"facts":[{"label":"Engagement models","value":"Workshop or training, Project, Productized service"},{"label":"Founded","value":"1977"},{"label":"Languages","value":"English"}],"idealClient":{"stages":[],"sizes":[]},"fit":{"goodFit":["In agriculture, aviation, construction, distribution, energy, logistics, manufacturing or healthcare"],"engagement":[{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Productized service","definition":"A fixed package with a set scope and price."}]},"specialisms":[{"slug":"sales-leadership","label":"Sales leadership","hubUrl":"https://haycion.com/advisors/specialism/sales-leadership"},{"slug":"revenue-operations","label":"Revenue operations","hubUrl":"https://haycion.com/advisors/specialism/revenue-operations"},{"slug":"customer-success","label":"Customer success","hubUrl":"https://haycion.com/advisors/specialism/customer-success"},{"slug":"people-and-talent","label":"People and talent","hubUrl":"https://haycion.com/advisors/specialism/people-and-talent"},{"slug":"go-to-market-strategy","label":"Go-to-market strategy","hubUrl":"https://haycion.com/advisors/specialism/go-to-market-strategy"}],"services":[{"name":"IMPACT Selling® training","description":"Client teams undergo an established selling methodology rollout that in one engagement contributed to a record year in 2023."},{"name":"Sales Coaching","description":"Client leaders participate in recurring coaching sessions to embed new behaviors and improve on-the-job seller performance."},{"name":"Sales Leadership Training","description":"Client managers attend programs to strengthen sales leadership, coaching and team-management capabilities."},{"name":"Sales Assessments (Sales Team Insights)","description":"Client receives diagnostic reports on team strengths, gaps and development priorities to guide hiring and training decisions."},{"name":"Sales Consulting Services","description":"Client engages tailored consulting to address specific go-to-market or revenue challenges, as done for Hitachi Energy."},{"name":"Sales Training Reinforcement (BrooksUP™)","description":"Client gains follow-up reinforcement resources and ongoing support to sustain skills after live programs."},{"name":"Sales Negotiations Training","description":"Client sellers receive practice and techniques aimed at improving negotiation outcomes on deals."},{"name":"Strategic Account Management","description":"Client account teams adopt strategic account planning and governance to grow and retain their largest customers."}],"proofPoints":[{"title":"The Brooks Group Recognized Among Notable Providers in Global Research Firm’s Sales Training Services Landscape, Q4 2024","url":"https://brooksgroup.com/sales-training-company/news-and-press/sales-training-services-landscape-2024/","metric":"Named among notable providers in Forrester’s Sales Training Services Landscape, Q4 2024.","client":"The Brooks Group","summary":"Named among notable providers in Forrester’s Sales Training Services Landscape, Q4 2024."},{"title":"The Brooks Group Included in Sales Training Services Report by Independent Research Firm","url":"http://brooksgroup.com/sales-training-company/news-and-press/the-brooks-group-included-in-sales-training-services-report-by-independent-research-firm/","metric":"Included in The Forrester Wave™: Sales Training Services, Q1 2025.","client":"The Brooks Group","summary":"Included in The Forrester Wave™: Sales Training Services, Q1 2025."},{"title":"The Brooks Group Named Training Industry Top 20 Sales Training and Enablement Company 2025","url":"https://brooksgroup.com/sales-training-company/news-and-press/training-industry-top-20-2025/","metric":"Named a Top 20 Sales Training and Enablement Company by Training Industry in 2025.","client":"The Brooks Group","summary":"Named a Top 20 Sales Training and Enablement Company by Training Industry in 2025."},{"title":"The Brooks Group Named a Training Industry Top 20 Sales Training Company 2026","url":"https://brooksgroup.com/sales-training-company/news-and-press/named-training-industry-top-20-sales-training-company-2026/","metric":"Named a 2026 Top 20 Sales Training Company by Training Industry.","client":"The Brooks Group","summary":"Named a 2026 Top 20 Sales Training Company by Training Industry."},{"title":"The Brooks Group Wins Stevie® Awards for Sales & Customer Service","url":"https://brooksgroup.com/sales-training-company/news-and-press/brooks-group-wins-stevie-awards-sales-customer-service-2026/","metric":"Received three Stevie® Awards in 2026, including two Silver and one Bronze.","client":"The Brooks Group","summary":"Received three Stevie® Awards in 2026, including two Silver and one Bronze."},{"title":"The Brooks Group Named Great Employer to Work for in North Carolina 2026","url":"https://brooksgroup.com/sales-training-company/news-and-press/great-employer-to-work-for-nc-2026/","metric":"Named a winner in the 2026 Great Employers to Work for in North Carolina.","client":"The Brooks Group","summary":"Named a winner in the 2026 Great Employers to Work for in North Carolina."}],"industries":[{"slug":"agriculture","label":"Agriculture","hubUrl":"https://haycion.com/advisors/industry/agriculture"},{"slug":"aviation","label":"Aviation","hubUrl":"https://haycion.com/advisors/industry/aviation"},{"slug":"construction","label":"Construction","hubUrl":"https://haycion.com/advisors/industry/construction"},{"slug":"distribution","label":"Distribution","hubUrl":"https://haycion.com/advisors/industry/distribution"},{"slug":"energy","label":"Energy","hubUrl":"https://haycion.com/advisors/industry/energy"},{"slug":"logistics","label":"Logistics","hubUrl":"https://haycion.com/advisors/industry/logistics"},{"slug":"manufacturing","label":"Manufacturing","hubUrl":"https://haycion.com/advisors/industry/manufacturing"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"}],"notableClients":["AUMA Actuators, Inc.","Hitachi Energy","Flow Control Group"],"certifications":[],"faq":[]}