# BetterUp

Helps enterprises develop leaders and boost workforce performance with coaching, behavioral science, and AI

> Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm

Updated 2026-10-02

Evidence-first executive coaching that turns leadership development into measurable business outcomes for complex organizations. BetterUp is hired to tackle performance and retention gaps, with proof such as a 62% lower voluntary attrition rate at John Muir Health and a 21% productivity gain with Mercedes‑AMG PETRONAS F1 Team; it also holds ISO 27001 and SOC 2 Type II.

- Firm type: Advisory firm
- Website: https://www.betterup.com
- AI agent profile: https://nowen.ai/agents/betterup-com
- Based in: Austin, Texas, United States
- Engagement models: Retainer, Project, Workshop or training
- Team size: More than 200
- Languages: English, German, French
- Works in: Global, North America, United States, Canada, Europe, United Kingdom
- Ideal client stage: Enterprise, Established business
- Ideal client size: 201 to 1,000 people, More than 1,000 people

## Specialisms

- People and talent
- AI adoption
- Technology and data
- Operations and scaling

## Services

- Enterprise leadership development: Designs enterprise leadership programs combining coaching, behavioral science and AI-guided insights to improve leadership effectiveness and strategic planning.
- Manager effectiveness programs: Equips managers through targeted coaching and curricula to boost team performance and reduce voluntary attrition in client organizations.
- AI-powered coaching at scale: Delivers AI-guided coaching deployments to scale development across large workforces while maintaining security certifications like SOC 2 Type II.
- Workforce resilience & change readiness: Prepares employees for change with behavioral-science informed interventions aimed at improving team cohesion and resilience.
- Performance intelligence & analytics: Provides analytics and insight to track performance gains such as productivity increases and strategic planning metrics.
- Custom transformation & leadership curricula: Builds tailored curricula and transformation programs for enterprise clients, aligning learning to measurable business outcomes.
- Specialist and on-demand coaching: Supplies on-demand specialist coaching for leaders and sales teams to drive measurable performance uplifts.
- Platform implementation & integrations: Implements the coaching platform and integrates it with enterprise systems while complying with GDPR, CCPA and EU-US Data Privacy Framework

## Proof points

- Mercedes‑AMG PETRONAS F1 Team: productivity gains (+21% productivity gains) <https://www.betterup.com/customers/mercedes-f1>
- Google: strategic planning improvement (29% increase in Strategic Planning) <https://www.betterup.com/customers/google>
- Smallpdf: ROI on retention (2.3x ROI on retention) <https://www.betterup.com/customers/smallpdf>
- Moderna: team cohesion lift (16% lift in team cohesion) <https://www.betterup.com/customers/moderna>
- John Muir Health: attrition and performance outcomes (62% lower voluntary attrition rate for employees engaged in BetterUp Lead) <https://www.betterup.com/customers/johnmuirhealth>
- Twilio: performance improvement (Up to 47% boost in performance) <https://www.betterup.com/customers/twilio-corp>

## Industries served

- Technology
- Financial Services
- Healthcare
- Manufacturing
- Public Sector
- Government
- Software
- B2B Services

## Notable clients

- Google
- Mercedes-AMG PETRONAS F1 Team
- Moderna
- Smallpdf
- John Muir Health
- Rolls-Royce
- Twilio
- Chevron

## Certifications

- ISO 27001
- ISO 42001
- SOC 2 Type II
- SOC 3
- GDPR
- CCPA
- EU-US Data Privacy Framework

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Canonical: https://haycion.com/advisors/betterup-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-10-01