{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/betterup-com","markdownUrl":"https://haycion.com/advisors/betterup-com.md","jsonUrl":"https://haycion.com/advisors/betterup-com.json","name":"BetterUp","headline":"Helps enterprises develop leaders and boost workforce performance with coaching, behavioral science, and AI","firmType":"Advisory firm","website":"https://betterup.com","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-17T14:15:43.232Z","extractedAt":"2026-10-01T22:40:05.324Z","dateLine":{"kind":"checked","date":"2026-10-01T22:40:05.324Z"},"about":"Evidence-first executive coaching that turns leadership development into measurable business outcomes for complex organizations. BetterUp is hired to tackle performance and retention gaps, with proof such as a 62% lower voluntary attrition rate at John Muir Health and a 21% productivity gain with Mercedes‑AMG PETRONAS F1 Team; it also holds ISO 27001 and SOC 2 Type II.","intro":"Improves leadership capability and operational performance through personalized coaching and AI-driven insights, evidenced by +21% productivity gains with Mercedes‑AMG PETRONAS F1 Team.","titlePhrase":"Leadership and Performance Advisory Firm","agentUrl":"https://nowen.ai/agents/betterup-com","contactUrl":"https://haycion.com/advisors/betterup-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/betterup-com","label":"Apply to BetterUp's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"facts":[{"label":"Engagement models","value":"Retainer, Project, Workshop or training"},{"label":"Team size","value":"More than 200"},{"label":"Languages","value":"English, German, French"},{"label":"Works in","value":"Global, North America, United States, Canada, Europe, United Kingdom"}],"idealClient":{"stages":["Enterprise","Established business"],"sizes":["201 to 1,000 people","More than 1,000 people"]},"fit":{"goodFit":["An enterprise or an established business with 201 to 1,000 people or More than 1,000 people","In technology, financial services, healthcare, manufacturing, public sector, government, software or B2B services","Based anywhere: they work globally"],"engagement":[{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"people-and-talent","label":"People and talent","hubUrl":"https://haycion.com/advisors/specialism/people-and-talent"},{"slug":"ai-adoption","label":"AI adoption","hubUrl":"https://haycion.com/advisors/specialism/ai-adoption"},{"slug":"technology-and-data","label":"Technology and data","hubUrl":"https://haycion.com/advisors/specialism/technology-and-data"},{"slug":"operations-and-scaling","label":"Operations and scaling","hubUrl":"https://haycion.com/advisors/specialism/operations-and-scaling"}],"services":[{"name":"Enterprise leadership development","description":"Designs enterprise leadership programs combining coaching, behavioral science and AI-guided insights to improve leadership effectiveness and strategic planning."},{"name":"Manager effectiveness programs","description":"Equips managers through targeted coaching and curricula to boost team performance and reduce voluntary attrition in client organizations."},{"name":"AI-powered coaching at scale","description":"Delivers AI-guided coaching deployments to scale development across large workforces while maintaining security certifications like SOC 2 Type II."},{"name":"Workforce resilience & change readiness","description":"Prepares employees for change with behavioral-science informed interventions aimed at improving team cohesion and resilience."},{"name":"Performance intelligence & analytics","description":"Provides analytics and insight to track performance gains such as productivity increases and strategic planning metrics."},{"name":"Custom transformation & leadership curricula","description":"Builds tailored curricula and transformation programs for enterprise clients, aligning learning to measurable business outcomes."},{"name":"Specialist and on-demand coaching","description":"Supplies on-demand specialist coaching for leaders and sales teams to drive measurable performance uplifts."},{"name":"Platform implementation & integrations","description":"Implements the coaching platform and integrates it with enterprise systems while complying with GDPR, CCPA and EU-US Data Privacy Framework"}],"proofPoints":[{"title":"Mercedes‑AMG PETRONAS F1 Team: productivity gains","url":"https://www.betterup.com/customers/mercedes-f1","metric":"+21% productivity gains","client":"Mercedes‑AMG PETRONAS F1 Team","summary":"Achieved 21% productivity gains."},{"title":"Google: strategic planning improvement","url":"https://www.betterup.com/customers/google","metric":"29% increase in Strategic Planning","client":"Google","summary":"Delivered a 29% increase in strategic planning."},{"title":"Smallpdf: ROI on retention","url":"https://www.betterup.com/customers/smallpdf","metric":"2.3x ROI on retention","client":"Smallpdf","summary":"Delivered 2.3x ROI on retention."},{"title":"Moderna: team cohesion lift","url":"https://www.betterup.com/customers/moderna","metric":"16% lift in team cohesion","client":"Moderna","summary":"Produced a 16% lift in team cohesion."},{"title":"John Muir Health: attrition and performance outcomes","url":"https://www.betterup.com/customers/johnmuirhealth","metric":"62% lower voluntary attrition rate for employees engaged in BetterUp Lead","client":"John Muir Health","summary":"Reduced voluntary attrition by 62% for employees engaged in BetterUp Lead."},{"title":"Twilio: performance improvement","url":"https://www.betterup.com/customers/twilio-corp","metric":"Up to 47% boost in performance","client":"Twilio","summary":"Achieved up to a 47% boost in performance."}],"industries":[{"slug":"technology","label":"Technology","hubUrl":"https://haycion.com/advisors/industry/technology"},{"slug":"financial-services","label":"Financial Services","hubUrl":"https://haycion.com/advisors/industry/financial-services"},{"slug":"healthcare","label":"Healthcare","hubUrl":"https://haycion.com/advisors/industry/healthcare"},{"slug":"manufacturing","label":"Manufacturing","hubUrl":"https://haycion.com/advisors/industry/manufacturing"},{"slug":"public-sector","label":"Public Sector","hubUrl":"https://haycion.com/advisors/industry/public-sector"},{"slug":"government","label":"Government","hubUrl":"https://haycion.com/advisors/industry/government"},{"slug":"software","label":"Software","hubUrl":"https://haycion.com/advisors/industry/software"},{"slug":"b2b-services","label":"B2B Services","hubUrl":"https://haycion.com/advisors/industry/b2b-services"}],"notableClients":["Google","Mercedes-AMG PETRONAS F1 Team","Moderna","Smallpdf","John Muir Health","Rolls-Royce","Twilio","Chevron"],"certifications":["ISO 27001","ISO 42001","SOC 2 Type II","SOC 3","GDPR","CCPA","EU-US Data Privacy Framework"],"faq":[]}