{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/bbdo-com","markdownUrl":"https://haycion.com/advisors/bbdo-com.md","jsonUrl":"https://haycion.com/advisors/bbdo-com.json","name":"BBDO Worldwide","headline":"Global advertising network that builds big, influential brand campaigns for major consumer brands.","firmType":"Agency","website":"https://www.bbdo.com","location":"New York, NY, USA","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T20:09:25.182Z","extractedAt":"2026-10-15T20:08:06.898Z","dateLine":{"kind":"checked","date":"2026-10-15T20:08:06.898Z"},"about":"Delivering culturally resonant, big-idea campaigns that shift sales and market share, the network is hired to turn global consumer brands into cultural moments and measurable growth; its work on Pepsi The Choice generated 35B+ impressions and contributed to 29% year-over-year sales growth. Clients bring them when they need breakthrough creative that drives mass reach and clear commercial impact.","intro":"It produces culturally resonant advertising and campaigns that lift sales; Protect The Peanut for M&M's fueled over $1B in peanut M&M's sales.","titlePhrase":"Brand & Creative Advertising Agency","agentUrl":"https://nowen.ai/agents/bbdo-com","contactUrl":"https://haycion.com/advisors/bbdo-com/contact","boonFrontDoor":{"url":"https://boon.ai/agents/bbdo-com","label":"Send BBDO Worldwide a request on Boon","sub":"Boon forwards it to BBDO Worldwide and invites them to reply."},"facts":[{"label":"Team size","value":"More than 200"},{"label":"Languages","value":"English"},{"label":"Works in","value":"Global, United States, Europe"}],"idealClient":{"stages":["Established business","Enterprise"],"sizes":["More than 1,000 people"]},"fit":{"goodFit":["An established business or an enterprise with More than 1,000 people","In food & beverage, confectionery, automotive, retail, pet care, quick service restaurants or consumer packaged goods","Based anywhere: they work globally"],"engagement":[]},"specialisms":[{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"paid-media","label":"Paid media","hubUrl":"https://haycion.com/advisors/specialism/paid-media"},{"slug":"pr-and-communications","label":"PR and communications","hubUrl":"https://haycion.com/advisors/specialism/pr-and-communications"}],"services":[{"name":"Creative advertising campaign development","description":"For clients, develops big-idea advertising that creates mass reach and commercial impact, evidenced by Pepsi The Choice's 35B+ impressions and 29% sales growth."},{"name":"Brand strategy and positioning","description":"Helps clients define brand positioning and strategic direction to turn brands into cultural moments that drive measurable growth, as with M&M's Protect The Peanut."},{"name":"Rebranding and visual identity","description":"Delivers visual identity updates to support iconic campaigns and product growth, contributing to results such as Škoda Duobell's €79M projected sales contribution."},{"name":"Integrated media and paid‑media planning","description":"Plans integrated paid media to maximize reach and impressions across channels, proven by campaigns like Pepsi The Choice generating 35B+ impressions."},{"name":"Content and social campaign production","description":"Produces content and social campaigns that engage audiences and fuel sales, for example M&M's Protect The Peanut drove over $1B in peanut M&M's sales."},{"name":"Research‑driven insight and creative testing","description":"Uses research and creative testing to refine ideas and predict commercial outcomes, demonstrated by WHISKAS Lucky Cat's 12% Southeast Asia sales uplift."},{"name":"High‑profile launch and event campaigns","description":"Executes high-profile launches and events designed to create cultural impact and market share gains, as Budweiser's American Icons delivered a 0.16 share increase."}],"proofPoints":[{"title":"Ads In My Phone Calls (Skinny)","url":"https://bbdo.com/work/skinny/","metric":"Customers spent 26.5 hours talking on the sponsored phone line during the 5 week promotion.","summary":"Customers spent 26.5 hours talking on the sponsored phone line during the 5 week promotion."},{"title":"Protect The Peanut (M&M's)","url":"https://bbdo.com/work/mms/","metric":"Fueling over $1B in peanut M&M's sales.","summary":"The campaign fueled over $1B in peanut M&M's sales."},{"title":"The Choice (Pepsi)","url":"https://bbdo.com/work/pepsi-2/","metric":"“The Choice” generated 35B+ impressions and contributed to 29% sales growth YOY.","summary":"“The Choice” generated 35B+ impressions and contributed to 29% sales growth YOY."},{"title":"American Icons (Budweiser)","url":"https://bbdo.com/work/budweiser-2/","metric":"Budweiser saw a +.16 gain in share, taking 45,000 cases worth of beer sales from competitors in February alone.","summary":"Budweiser saw a +.16 gain in share, taking 45,000 cases worth of beer sales from competitors in February alone."},{"title":"Duobell (Škoda)","url":"https://bbdo.com/work/skoda/","metric":"The project contributed +€79M to projected vehicle sales.","summary":"The project contributed +€79M to projected vehicle sales."},{"title":"Lucky Cat (WHISKAS®)","url":"https://bbdo.com/work/whiskas/","metric":"Southeast Asia sales up +12% YoY.","summary":"Southeast Asia sales were up +12% YoY."}],"industries":[{"slug":"food-and-beverage","label":"Food & Beverage","hubUrl":"https://haycion.com/advisors/industry/food-and-beverage"},{"slug":"confectionery","label":"Confectionery","hubUrl":"https://haycion.com/advisors/industry/confectionery"},{"slug":"automotive","label":"Automotive","hubUrl":"https://haycion.com/advisors/industry/automotive"},{"slug":"retail","label":"Retail","hubUrl":"https://haycion.com/advisors/industry/retail"},{"slug":"pet-care","label":"Pet Care","hubUrl":"https://haycion.com/advisors/industry/pet-care"},{"slug":"quick-service-restaurants","label":"Quick Service Restaurants","hubUrl":"https://haycion.com/advisors/industry/quick-service-restaurants"},{"slug":"consumer-packaged-goods","label":"Consumer Packaged Goods","hubUrl":"https://haycion.com/advisors/industry/consumer-packaged-goods"}],"notableClients":["Pepsi","Budweiser","McDonald's","M&M's","Whiskas","Volkswagen","Pringles","Škoda","John West","Glad"],"certifications":[],"faq":[]}