{"schemaVersion":2,"listingUrl":"https://haycion.com/advisors/altcmo-net","markdownUrl":"https://haycion.com/advisors/altcmo-net.md","jsonUrl":"https://haycion.com/advisors/altcmo-net.json","name":"AltCMO","headline":"Senior construction marketing leadership and growth programs to help contractors win more work and attract top talent.","firmType":"Fractional executive","website":"https://altcmo.net","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Haycion from the firm's public website, not reviewed by the firm"},"updatedAt":"2026-10-15T14:25:30.618Z","extractedAt":"2026-09-19T16:06:12.168Z","dateLine":{"kind":"checked","date":"2026-09-19T16:06:12.168Z"},"about":"Distinguished for embedding senior marketing leadership that connects business development and talent attraction, AltCMO takes a programmatic approach to turning marketing into measurable pipeline growth and hiring outcomes. Buyers bring them in when marketing feels disconnected from bidding and recruiting goals and need a practical, execution-focused partner to align messaging and outreach with commercial targets.","intro":"Helps construction firms align marketing with bids and hiring so outreach converts into measurable pipeline and candidate leads.","titlePhrase":"Fractional CMO for Contractors","agentUrl":"https://nowen.ai/agents/altcmo-net","contactUrl":"https://haycion.com/advisors/altcmo-net/contact","boonFrontDoor":{"url":"https://boon.ai/agents/altcmo-net","label":"Send AltCMO a request on Boon","sub":"Boon forwards it to AltCMO and invites them to reply."},"facts":[{"label":"Engagement models","value":"Fractional executive, Retainer, Project, Productized service, Workshop or training"}],"idealClient":{"stages":[],"sizes":[]},"fit":{"goodFit":["In construction, construction technology, trades or contractors"],"engagement":[{"label":"Fractional executive","definition":"A senior leader works part-time inside your team."},{"label":"Retainer","definition":"Ongoing work on a recurring basis."},{"label":"Project","definition":"A defined scope with one outcome."},{"label":"Productized service","definition":"A fixed package with a set scope and price."},{"label":"Workshop or training","definition":"Sessions that teach your team a method or a skill."}]},"specialisms":[{"slug":"marketing-strategy","label":"Marketing strategy","hubUrl":"https://haycion.com/advisors/specialism/marketing-strategy"},{"slug":"brand-and-positioning","label":"Brand and positioning","hubUrl":"https://haycion.com/advisors/specialism/brand-and-positioning"},{"slug":"demand-generation","label":"Demand generation","hubUrl":"https://haycion.com/advisors/specialism/demand-generation"},{"slug":"seo-and-content","label":"SEO and content","hubUrl":"https://haycion.com/advisors/specialism/seo-and-content"},{"slug":"people-and-talent","label":"People and talent","hubUrl":"https://haycion.com/advisors/specialism/people-and-talent"}],"services":[{"name":"Fractional CMO for Construction","description":"Embeds senior marketing leadership to align business development and hiring goals, set strategy and manage execution for measurable pipeline and recruitment outcomes."},{"name":"Authority Stack","description":"Builds a coordinated authority program that amplifies credibility and market visibility to support bid success and talent attraction."},{"name":"Construction SEO","description":"Implements SEO and content work to raise organic visibility for project searches and generate qualified inquiries."},{"name":"Marketing Consulting","description":"Provides short-term advisory to diagnose gaps, prioritize growth initiatives and hand over repeatable marketing and hiring playbooks."}],"proofPoints":[],"industries":[{"slug":"construction","label":"Construction","hubUrl":"https://haycion.com/advisors/industry/construction"},{"slug":"construction-technology","label":"Construction Technology","hubUrl":"https://haycion.com/advisors/industry/construction-technology"},{"slug":"trades","label":"Trades","hubUrl":"https://haycion.com/advisors/industry/trades"},{"slug":"contractors","label":"Contractors","hubUrl":"https://haycion.com/advisors/industry/contractors"}],"notableClients":[],"certifications":[],"faq":[]}