# Adience: Helps B2B brands grow using market research, segmentation, brand tracking and buyer insight.

> Adience is a B2B market research and strategy consultancy helping brands grow through segmentation, brand tracking, and buyer insight.

- Firm type: Consultancy
- Website: https://www.adience.com
- Listing: unclaimed
- Based in: Brooklyn, New York, United States

## Specialisms

- Market research
- Brand and positioning
- Product marketing
- Marketing strategy
- Go-to-market strategy

## Engagement models

- Retainer
- Project
- Workshop or training
- Outsourced team
- Coaching

## Geographies served

- Global
- United States

## Services

- Market Segmentation: Define customer groups and tailor strategies through rigorous B2B market segmentation.
- Brand Development: Enhance brand identity and market position with tailored brand development strategies.
- Buying Process: Analyze the B2B buying process to improve conversion through targeted buyer insights.
- Perception Tracking: Monitor and track brand perceptions to inform strategic marketing and product decisions.
- Product Development: Support innovation and successful product launches with research-driven product development.
- Thought Leadership: Establish market authority through thought leadership content and strategic positioning.

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Canonical: https://haycion.com/advisors/adience-com
Source: Haycion Advisor Network, https://haycion.com/advisors
Listing extracted: 2026-09-19